RED BULL

PSA /WvC

100

57 points is the max score you can achieve.

What is main placement?

200

Red bull 8oz ED&SF,12oz ED&SF,8.4ozpk ED&SF,12pk ED&SF, 12oz4pk ED,SF,Yellow

What are large format core skus?

300

This is used to measure the cost per oz

What is Trade up Value?

400

When you add up these two metrics you get 20 pts.  

What are additional warm & additional cold?

500

Break down complete PSA scoring

Core Skus-23 Shelf FSI-10 Strike Zone FSI-12 Target Pricing-5 Trade up value-5 Price communication-2 Cold Cashier- 20 Additional Chilled-10 Additional Warm-10 Messaging-3

VIP

100

Volume Incentive Program

What is VIP?

200

You receive a $2.25 discount on Platinum or above account with a Red Bull cooler within 8ft of the register.

What is Cold Cashier?

300

You pay $32.40 for a case of 8oz and $45.40 for a case of 12oz when you opt into this VIP Tier.

What is Double Diamond?

400

If there is no energy in the main placement the store can qualify for this tier with a Red Bull cooler.

What is Bronze.

500

You pay $30.40 for a case of 8oz and $43.40 for a case of 12oz if you opt into this VIP tier

What is Diamond with Cold Cashier?

Product Knowledge

100

This line of Red Bull has no sugar but has 5 calories.

What is total zero?

200

The amount of sugar in an 8oz Red Bull.

What is 27 grams?

300

The amount of Caffeine in a 8oz Red Bull. 

What is 80 MG?

400

This Summer Edition was launched in 2019

What is the Summer Breeze?

500

This Edition was launched exclusively at 7 Eleven

What is Yellow Edition?

History

100

The year Red Bull first came to the United States.

What is 1997?

200

Red Bull was first sold in this state.

What is California?

300

This winter flavor was launched in 2020.

What is Artic Berry?

400

Red Bull was first discovered in.

What is South Asia

500

Founded Red Bull in 1987.

Who is Dietrich Mateshitz?