Digital Marketing 101
the number of people who see an ad is called?
Reach
what does CTR stand for?
Clickthrough Rate
what are clicks?
When a user CLICKS on an advertisement
what does SEO stand for?
Search Engine Optimization
what does AI stand for?
Artificial intelligence
represents number of times a user sees an advertisement
Impressions
What does CPC stand for?
Cost Per Click
What does KPI stand for and what is it?
Key Performance Indicator
measurable values used to evaluate how successful a person or organization is at reaching a target
What is the percentage of users who complete a desired goal called?
Rate of Conversion / Conversion Rate
___ is the practice of crafting inputs to AI systems to reliably get useful, accurate outputs.
Prompt Engineering
what does YoY stand for and what does it mean?
Year over Year
method of evaluating two or more measured events to compare the results at one period with those of a comparable period on an annualized basis
What does CPA stand for?
Cost per Acquisition
What does RoAs stand for and what's the definition?
Return on Ad Spend
measures the revenue that's generated compared to every dollar of an advertising campaign; measures the effectiveness of a specific ad campaig
What does SERP stand for and what does is mean?
search engine results page
it is the page you see after typing a question into a search engine like Google.
what is Retrieval-Augmented Generation (RAG)
A technique where an LLM pulls in relevant external information at query time before generating a response, improving accuracy and grounding.
A visitor clicks on a website and completes a desired goal. What is this called?
Conversions
What does AOV stand for?
Average order Value
what is Impression Share (IS)
the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get
Standalone pages designed for a specific campaign
Landing Pages
_____ is a AI model trained on massive text datasets to understand and generate human language.
Examples: GPT-4, Claude, Gemini.
Large Language Model
What does PPC stand for and what is the definition?
Pay Per Click
advertisers pay a fee each time one of their ads is clicked; bid for ad placement
What does SAAS stand for?
Software as a service
The number of clicks on your ad that resulted in a conversion within your chosen conversion window is called what?
Converted Clicks
what does CMS Stand for, and what is it used for?
CMS - Content Management System
Application that is used to manage content, allowing multiple contributors to create, edit and publish digital content on website and apps
technique that converts complex text or other date into lists of numbers so that computers can easily process, compare, and understand the relationships between them