Membership/Mastercard
REI Bellingham's daily conversion rate goal
44%
The acronym DWR
durable water repellant
An essential add on to any customer purchasing rain gear
NikWax
This footwear brand promises to plant a tree for every pair of shoes sold.
Who are Oboz?
The tab on REI's website that allows customers to read informational articles on outdoor activities or gear to learn more before trying a new outdoor adventure or making a purchase.
Expert Advice
The amount of money REI donates to the REI Cooperative Action Fund for each membership sold
$5
The acronym RDS
Responsibly Sourced Down
The three measurements taken on Brannock Device
Foot length, width, arch length
This brand launched their "Just Add Water" social sharing campaign in 2019 which is a long term project to partner with community groups and organizations that promote inclusivity, diversity, and access in the paddle sports community as well as promote conservation and environmental justice.
Who is NRS?
The number of original members that started REI.
21
REI's membership goal by 2030
what is 50 million members
The system used commonly by shippers to move product into and out of inventory
SAP
The REI search tool that can be used to find information on "how-to's" for store-related functions and tasks.
Knowledge Base (KB)
The first company in the world to develop a direct, long-term link and connection to their merino wool producers.
Who is IceBreaker?
The non-profit with the mission statement "directly supports organizations promoting justice, equity and belonging in the outdoors to strengthen the health and well-being of people and communities"
REI Cooperative Action Fund
The two exclusions of the member perk free shipping.
Oversized and expedited shipping
A certification that requires produces and manufacturers to promote sustainable livelihoods and safe working conditions for their farmers, workers, and facilities
Fair Trade Certification
At least 7 of the ten essentials
Navigation, headlamp, sun protection, first aid, knife, fire, shelter, food, water, clothes
This camping brand now uses 100% post-consumer recycled materials for their products, recycling over 5 million discarded plastic water bottles through their supply chain annually. They are also part of 1% for the Planet and are 100% Climate Neutral.
Rumpl
The 4 REI Inclusion Network Groups
BIPOC, LGBTQ+, Women's, Veterans
The amount of money REI donates up to annually to the REI Cooperative Action Fund from purchases made with the REI Mastercard
1 million dollars
This certification "works to prevent chemicals of concern from entering into textile-based materials at each step of the manufacturing process while promoting resource conservation and efficiency."
Bluesign
The seven principles of Leave no Trace
(1) Plan ahead and prepare, (2) Travel and camp on durable surfaces, (3) dispose of waste properly, (4) leave what you find, (5)minimum campfire impacts, (6) respect wildlife, (7) be considerate of others
This brand got its start in Maui, Hawaii working on Surfboarding and Wind Surfing equipment. When customers came in wanting the same level of gear quality for their other adventures - this brand rose to the challenge and designed products for cycling, snowboarding, and skiing.
Dakine
All 5 REI Flagship locations
Seattle, WA; Soho, NY; Denver, CO; Bloomington, MN; Washington D.C.