Let's Get Real
Known for The Theory of Relativity, his namesake can also be found in J Turner, providing a deeper dive into reputation.
What is Einstein?
What does J Turner Research’s ORA stand for?
What is Online Reputation Assessment?
Residents rarely celebrate seeing me. I may appear at renewal, and suddenly a 5-star resident becomes a one-star reviewer.
What is a rent increase?
A review has photos of your property's broken treadmill. What Einstein category could be taking a hit if it goes unresolved?
What is Amenities?
"Are there a lot of families with kids living here?" It sounds like friendly small talk, but answering it could steer a prospect based on what?
What is Familial Status?
Known as one of the J Turner Einstein markers, this category can take a hit if the resident isn't impressed at move-in.
What is Condition of the Unit?
J Turner Research’s Einstein identifies 22 multifamily operational categories—but these 3 rise to the top as the “Apex Threats.” Name them!
What are Financial, Pest, and Security?
Broken blinds galore! And is that a stain...? Good thing we're keeping this!
What is a security deposit?
A reviewer names your leasing agent personally and insults her. You instruct the team to flag the review for what?
What is "Harassment"?
You've never seen any criminal activity near your property, but we still can't guarantee this...
What is safety?
I can incite panic or stir up a ruckus..., make sure I'm not on auto-approve...
What is the resident bulletin board?
Prospects aren’t just checking star ratings—they’re reading the stories behind reviews. This percentage say they use or plan to use AI when apartment hunting.
What is 49.3%
Unlike the universal sign for, "hello!", this kind of wave could cost ya!
What is an insurance waiver?
"Still waiting on that work order...", says this 1-star review. When repairs take too long, this Einstein category can take a hit.
What is Maintenance Timeliness?
For resident events, our teams must include generations to avoid infringing on this Fair Housing Protected Class.
What is Age?
In 2003, Joseph Batdorf created this ___ for property management companies desiring an improved way to measure the resident and prospect experience.
What is J Turner Research
Consumers require a business to have at least this average star rating to consider engaging—and the “Golden Middle” is considered this range.
What are 3.4 stars and 3.7–4.4 stars?
Keep me up to date or you may come home to an empty parking space...sorry!
What are registration/vehicle tags
A resident storms into the leasing office with a complaint. Read the room--this is probably NOT the time to do this.
What is ask for a review?
During a tour, a prospects inquires about installing bars in the shower. What should she ask for?
What is a reasonable accommodation?
Like a brave Sherpa, I can lead you to the right paths to make it to the summit of your reputation goals.
What is The J Turner Executive Report?
For consumers ages 18–34, this percentage say they trust online reviews as much as personal recommendations.
What is 91%?
Prospects can sometimes mistake me for a deposit, but I'm just standing in line for them...
What is a holding fee?
One unhappy resident. One unresolved issue. THREE negative reviews across different sites. What onsite action could have stopped the reputation ripple before it started?
What is proactive resident outreach and resolution?
I belong to the resident, but he can't show me off on the balcony, even when it's November!
What is a flag/political flag?