Terms
Information that has been collected by yourself or your team directly
What is Primary Research
What is the primary function of a graph or chart?
What is the main message.
Bob and Nancy spend two hours finding evidence to support their proposal.
What is Secondary research
Why is it important for the right data to be in a business report and have it well analyzed?
What is because reports are intended to aid in high stakes decision making.
How long should it take a survey respondent to read a survey question and answer it?
What is 10-20 seconds to read and a few more to answer it.
What is Adaptability.
While charts are best for highlighting a key idea, graphs are best for what?
What is Comprehensiveness and precision.
What is the most reliable kind of research for business reports?
What is primary research.
Who are business reports typically written for?
Decison makers.
What is the most fundamental mistake when communicating with numbers?
What is not focusing on the main message which is non numerical.
What is unambiguous
Name the kinds of charts
What is pie charts, line charts, and bar charts.
What is the most used in the workplace kind of primary research?
What is surveys.
What is the first step in developing research based business reports?
What is identifying what decision makers want to accomplish.
What type of online information is most accurate generally most accurate for business reports?
What is business databases and other sources at your school library.
What is one resource with a enormous range of reliability?
What is External Blog
Name 3 of the general guidelines for all charts
What is avoid bright colors, ensure data is appropriately labelled, use dark colors to represent the most important data, Avoid unusual fonts, avoid 3d charts, ensure text is horizontal, and finally avoid white type on dark backgrounds in most cases.
What are the advantages of secondary research over primary research?
What is secondary research is far less expensive and someone else has done it.
What should you be doing throughout the research and report writing process?
What is keeping decision makers updated and involving them in the process.
What are issues and terms that are important to keep in mind when evaluating secondary data in terms of quality?
What is, Reliability, Relevance, Adaptability, Expertise, and Biases.
What resource provides live coverage (stories, information, advice) of current business problems?
What is Business Periodicals
Name all criteria components that should be focused on when creating a good chart
What is title descriptiveness, focal points, information sufficiency, ease of processing, and most importantly the takeaway message.
What are the principles of developing a survey?
What is simple to answer, non-leading, exhaustive and unambiguous, and single idea.
What are the 3 parts of the AIM process?
What is, audience, information and message.
What is the term for only showing the data which support your points?
What is cherry picking