Show:
What is Research?
Data Collection Methods
Questionnaires
&
Question Types
Interviews
&
Focus Groups
Research
Methodologies
100

To contribute to a knowledge base by addressing key questions about the world we live in 

Why students / employees do research?

100
Common data collection methods include: Interviews Focus groups Interview transcripts Field notes Videotapes Observations Personal documents Official documents
What are common data collection methods for qualitative research? Videotapes
100
any written instruments that present respondents with a series of questions or statements to which they are to react either by writing out their answers or selecting them from among existing answers. (Brown, 2001:6)
What are questionnaires?
100
The most common types are: Unstructured Semi-structured Structured
What are the common types of interviews?
100

An approach for which theories are a product of the research process

What is what is an inductive approach

200

Participants

What are the people participating in a research study called?

200
Common methods include: Questionnaires/surveys Structured interviews Experiments
What are common quantitative data collection methods?
200
Inventories, forms, opinnionaires, tests, batteries, checklists, scales, surveys, profiles, indexes (Aiken, 1997)
What are the different names for questionnaires?
200
Structured interview
What type of interview is frequently used in market research?
200

The investigator describes the lived experiences of individuals about a certain event or occurrence

What is a phenomenological study?

300
Participants
What are people participating in qualitative research called?
300
All the people your study is about.
What is a population?
300
Respondents can formulate their own answers.
What is an open-ended question?
300

Audio recording Visual recording Note-taking Box ticking

What are methods of recording interviews?

300
Research based on original sources.
What is primary research?
400

Respondents

What are the people participating in questionnaire or survey research?

400
Where a technique is used so that every member of the population has an equal chance of participating in the study. For example, every fifth student on the student list is sent a questionnaire.
What is random sampling?
400
Respondents are forced to choose between given options.
What is a closed-ended question?
400
It is where number of people are asked to come together in order to discuss a certain topic/issue for the purpose of research
What is a focus group?
400

An in-depth investigation to explore attitudes, behavior, and experiences. Researcher collects 'word' data.

What is qualitative research?

500
Information collected to create a clear and complete picture of the characteristics of a typical member of each group such as age, gender, income level, race, and ethnicity.
What is demographic information?
500
This is when the identity of the respondent is unknown even to the person(s) analyzing the data.
What is anonymity?
500
Choice of Categories What is your marital status? Circle/tick: single, married, divorced, separated Likert Scale LSS 2533 Research Methods is an interesting course. Circle/tick SD D NA or D A SA Differential Scale How would you rate this presentation? Very Boring 1 2 3 4 5 6 7 8 9 10 Very interesting
What are examples of the forced choices formats of questions?
500
This is a promise or a guarantee from the researcher to keep all information secret unless permission is given by the respondent. The researcher may discuss the information provided. However, the researcher must ensure that no other person will be able to link the information to the respondent.
What is confidentiality?
500

“Systematic investigation into a social phenomena via statistical, mathematical or computational techniques” (Given, 2008) This type of research generates statistics

What is quantitative research?