Interpretive Research & Data
Finish this sentence: "The interpretive paradigm believes reality is constructed through..."
subjective perceptions and interpretations
What is thick description?
in-depth understandings of a culture – interview responses which are thoughtful and detailed
What is the difference between ethnography and autoethnography?
ethnography is about understanding a culture/cultural experience.
Autoethnography is about analyzing your own experience
What are two differences between qualitative and quantitative analysis?
qual- words, explores ideas, summarizing and categorizing, open-ended questions, few respondents, understanding context and subjectivity
quan- numbers, testing hypotheses, statistical analysis, many respondents, multiple choice questions, testing, measurement, objectivity
What is reflexivity? What type of research values it the most?
An openness to criticism; critical-cultural research
What are the two main systems of thought that guide the interpretive approach?
rationalism & subjectivity
What is the difference between structured, semi-structured, and unstructured interviews?
structured- all the same questions, planned ahead of time
semi-structured- some questions planned out, adapt to the situationunstructured- completely open
What is latent content? What is an example of latent content?
information not stated directly in the data but inferred from the overall content and context of the data
What are the three primary measures of central tendency?
mode, median, mean
What is the difference between a popular magazine and a trade magazine?
Popular magazines are written for the general public typically be journalists. Trade magazines are written for a specific, expert audience and are typically written by professionals in the specific field.
What are the three sources of data collection in communication studies?
archival research, the field, and the lab
What is data saturation? How do you know when you've reached it?
The point at which no new data emerges
What is the conventional approach to qualitative content analysis?
Allowing codes to emerge from the data naturally
In terms of descriptive statistics, what is modality?
The number of peaks in a distribution
What is power?
Power is about relationships and influence– the ability to get things done.
In your own words, explain central limit theorem
1.Under normal conditions, data taken from larger samples will tend to be more normally distributed
2.As more and more samples are taken from a population, you have a greater chance of having your sample represent the population
3.Random selection is the best way for a sample to represent the population
4.If you are unable to get a random and/or large enough sample, you must ascertain the amount of error present in your findings
What is the group effect?
When group members interact, new data and insights can emerge.
Provide an example of a coding scheme, including examples of codes, categories, and at least 1 theme.
na
Name and explain one test of difference in quantitative methods
t-test, ANOVA (f-text), chi-square
What is a dialectic? What is an example of a dialectic?
hot and cold
up and down
man and woman
Describe 1 type of random sampling & 1 type of non-random sampling
random sampling: simple random, systematic, stratified
non-random: Convenience Sampling, Snowball Sampling, Purposive Sampling, Quota Sampling
What is 1 advantage and disadvantage of using a focus group as a research method?
What is 1 advantage and 1 disadvantage of using interviews as a research method?
na
What does the SPEAKING framework stand for?
Setting and Scene
Participants
Ends
Act Sequence
Key
Instrumentalities
Norms
Genre
Name at least two problems with this survey question:
"Community organizing is hard. Do leadership trainings help you feel prepared for community organizing?"
A. Much more prepared
B. Somewhat more prepared
C. Slightly more prepared
D. Not more prepared
leading question, non-exhaustive categories
What is an affordance? What is a constraint?
What are the affordances and constraints of the website Instagram?
affordances- what a thing can do
constraints- what a thing cannot do