US Retail Organization
Role of Retail in the US
The Retail Strategy
Retail Communication and Tools
Introduction to Nespresso
100

How many districts are there?

7

100

Customers are classified as how many types?

We classify customers as 3 types: Registered Members, New Members and Prospect Members

100

Build a world class team that drives club member acquisition and engagement by sharing our coffee story, while generating revenue through sustainable business practices is Nespresso's what?

Retail Mission Statement

100

This tool is used for all questions or requests that Boutique Employees have 

Meridian

100

What year was Nespresso formed?

1986

200

Training for the Boutiques is administered by which sub department of Human Resources?

Learning and Development (L&D)

200

What are the 5 Steps of Sales and Service?

Welcoming and Greeting, Discovering Needs, Providing Solutions, Closing and Making Additional Sales, and Building Loyalty.

200

The following:

  • We Put Safety First 
  • We Are Customer Centric
  • We Create Meaningful and Memorable Coffee Moments
  • Everything We Do is Sustainable

are all part of our what?

Retail Ethos

200

This tool is a place for employees to connect, communicate and collaborate, you can find the Monthly Retail All Call, employee shout outs, recipes, videos and other engaging content on a daily  basis. 

Workplace by Facebook

200

How many aromas are in coffee?

Over 900

300

Which department is responsible for construction of new locations and refurbishment of old?

Retail Development

300

When was the first boutique opened in Paris?

2000

300

This 2020 key retail priority involves the growing of which line?

Vertuo

300

This is the Retail Sharepoint Site

The Mill

300

This provides information about Nespresso coffees, machines and accessories to match their taste and preferences as well as boutique, retailer and recycling locations. 

The Nespresso website

400

This department is responsible for after-sales, sustainability, quality, and safety

TQM

400

This boutique purpose allows us to showcase our product offerings and provide accessibility 

Distribution Channel

400

How many 2020 Key Retail Priorities are there?

5

400

How do you gt a quicker response time through Meridian?

Increase the priority

400

How many types of boutiques are there?

4: Flagship, BIM, BIC, NANO

500

This department is responsible for activities that will improve the overall in store experience, boost traffic, and support the opening of new stores. 

Business Acquisition 

500

"Each _____ is considered a touch point and an opportunity for our Boutique staff to create a connection with the customer."

Sense

500

The Key Retail Strategy of Embrace our Journey to Excellence (Efficiency and Savings) involves generating revenue with _____ business practices.

Sustainable

500

Two times a week a digest of all the news and events are sent via your Nespresso e-mail. This is called:

Retail News and Updates Digest

500

What year did Nespresso launch in the US?

1990