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TRENDS
USE CASES
PLAYS
100
'Foot traffic' in retail stores is doing this...
What is 'declining'?
100
This is when store associates share ideas, comments and pictures.
What is collaboration or social?
100
The target audience for Plays are not IT, but rather this title.
What is 'line of business'?
200
Buyers often use these to access user reviews and other information about products.
What is a mobile phone, kiosk or tablet?
200
Used to develop and host retail applications
What is Cloud Platform?
200
'Time to resolution' is a key metric of this Play
What is 'Service' play?
300
This in-store technology increases traffic and customer spend by over 30%
What is digital signage?
300
Product research and service escalation are use cases for this Play.
What is the Service Play?
300
Digital Associate, Digital Store, Online, Service
What are the four Plays in Customer Experience?
400
This is when customers can use a variety of ways- online, in-store and other means- to make a purchase.
What is 'Omnichannel'?
400
Marketers can leverage data from stores, online and other sources to gain customer insights.
What is multichannel/ omnichannel customer analysis?
400
Creating content, collaborating and sharing to create digital signage is a use case for this Play.
What is Digital Store?