Transportation in Retail
Set of firms that make and deliver goods and services to consumers
What is supply chain?
Net sales divided by total assets
A non store retailer that communicates directly with customers using catalogs sent through the mail
Person in a retailing organization responsible for the purchase and profitability of a merchandise category
Departments in a store designed to resemble small, self-contained stores; a relatively small specialty store
A value-providing activity that retailers do so products will be available when consumers want them
What is holding inventory?
The process of managing a retail business with the objective of maximizing the sales and profits of a category
Fastest growing channel, retailers interacting with consumers via the internet
When a consumer goes into a store to learn about different brands and products and then searches the internet for the same product sold at a lower price
Firms that primarily sell services rather than merchandise
Trips that trucks make to return to distribution centers after delivering merchandise to stores
What is backhaul?
Anything linked to or connected with the brand name in a consumer's memory
The number of times a customer clicks on an online ad, divided by the number of impressions
An organization operated by a wholesaler offering a merchandising program to small, independent retailers on a voluntary basis
Outlets owned by manufacturers
Retailers that offer a limited and irregular assortment of food and general merchandise with little service at low prices for ultimate consumers and small businesses (Costco, Sam's Club)
What is warehouse clubs?
Indicates customers like and consistently buy a specific brand in a product category. They are reluctant to switch to other brands if their favorite brand isn't available
Refers to a coordinated multichannel retail offering that provides a seamless customer experience when using all of the retailers' shopping channels
Retail channel in which merchandise or services are stored in a machine and dispensed to customers when they deposit cash or use a credit card
Accepts used merchandise from people and pays them after it is sold
A function performed by retailers or wholesalers in which they receive large quantities of merchandise and sell them in smaller quantities
What is breaking bulk?
How each different item of merchandise measured
Involves using more than one channel to sell an deliver merchandise and services to consumers
Retail channel in which salespeople interact with customers face-to-face in a convenient location, either at the customer's home or at work
Concentrate on a limited number of complementary merchandise categories and provide a high level of service, offer deep but narrow assortments to appeal to very specific market segments (apple, urban, sephora)