Retailing & Online Retailing
An organization that purchases products for the purpose of reselling them to ultimate consumers
What is retailer?
Sometimes called limited-line retailers and may be referred to as single-line retailers if they carry unusual depth in one product category
What is traditional specialty retailers?
An important part of developing a collaborative supply chain, which enhances value for customers
What is category management?
The use of machines to dispense products
What is vending?
Sometimes called factor merchants, they have broad powers regarding prices and terms of sales
What is commission merchants?
Employing multiple types of retailing
What is multi-channel retailing?
Large-scale, members-only establishments that combine features of cash-and-carry wholesaling with discount retailing
What is Warehouse clubs (buying clubs)?
The physical elements in a store’s design that appeal to consumers’ emotions and encourage buying
What is atmospherics?
Marketing products to ultimate consumers through face-to-face sales presentations at home or in the workplace
What is direct selling?
Intermediaries that bring buyers and sellers together temporarily
What are brokers?
All transactions in which the buyer intends to consume the product through personal, family, or household use
What is retailing?
Commonly allocate 40 to 50 percent of their space to grocery products and the remainder to general merchandise
What is hypermarkets?
Identifying an unserved or underserved market segment and serving it through a strategy that distinguishes the retailer from others in the minds of consumers in that segment
What is retail positioning?
A form of selling in which products are presented to television viewers, who can buy them by calling a toll-free number and paying with a credit card
What is television home shopping?
Are usually located where large customers are concentrated and demand is high
What are sales branches?
Retailing that makes products available to buyers through internet connections
What is online retailing?
Retailers that are a fraction of the size of conventional discount stores and typically offer very low prices on smaller size name-brand nonperishable household items
What is extreme-value stores?
A type of shopping center that combines off-price stores with category killers
What is power shopping center?
The use of the telephone, internet, and nonpersonal media to introduce products to customers, who can then purchase them via mail, telephone, or online
What is direct marketing?
Limited-service wholesalers that transport products directly to customers for inspection and selection
What are Truck wholesalers (truck jobbers)?
Frequently offer exclusive online sales, or reward customers who visit their websites or use their apps with special in-store coupons and other promotions and discounts.
What is online retailers?
A retail establishment that offers a variety of product lines that are stocked in considerable depth
What is General-merchandise retailer?
An arrangement in which a supplier (franchisor) grants a dealer (franchisee) the right to sell products in exchange for some type of consideration
What is franchising?
A type of marketing in which a retailer advertises a product and makes it available through mail, telephone, or online
What is direct-response marketing?
Full-service wholesalers that carry only a few product lines but many products within those lines
What are limited-line wholsesalers?