Show:
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
100
Which of the following is NOT an example of a SKU? A. Leggs pantyhose size B, navy, reinforced toe B. Teen necklaces with matching bracelets and rings C. Queen size Sealy mattress with extra back support and Scotch Guard D. No-ad sunscreen, SPF 50 in 50 ounce squeeze top dispenser E. V-8 vegetable juice in 32 fluid ounce can
Teen necklaces with matching bracelets and rings
100
Slotting allowances are charges imposed by a retailer to stock a new item. TRUE OR FALSE
True
100
Shoppers who go from one store to another buying only items that are on special are referred to as cherry pickers. TRUE OR FALSE
True
100
The value that brand image offers retailers is referred to as _________. A. brand loyalty B. aided recall C. product loyalty D. brand equity E. brand awareness
brand equity
100
How do managers obtain the information needed for a job analysis? A. Managers observe employees in other retail firms and see how they do their job. B. They read books with typical job analyses in them. C. Managers collect information by conducting exit interviews which offer insight into the job. D. The information is obtained from observing successful retailers' employees. E. Employees traditionally use their experience to write the job analysis.
The information is obtained from observing successful retailers' employees.
200
Merchandise like men's crew socks, canned peas, college ruled loose leaf paper and 60-watt light bulbs would be considered ________. A. expected merchandise B. sample merchandise C. staple merchandise D. seasonal merchandise E. fashion merchandise
staple merchandise
200
Gerber baby food, Lubriderm moisturizer, Dell computers, and Harley Davidson motorcycles are all examples of _______________ brands. A. private-label B. national C. general D. generic E. licensed
national
200
How does optimization software help retailers to price merchandise? A. It gives retailers the point at which it is optimal to job-out and consolidate. B. It updates pricing based upon actual sales and factors in differences in price sensitivities. C. It continually updates buyers on sales by price beginning at the point of sale. D. It dictates markdown merchandise into one percentage markdown per week in the store. E. It helps the retailer pursue legal markdowns by adhering to the Robinson-Patman Act.
It updates pricing based upon actual sales and factors in differences in price sensitivities.
200
When customers indicate they know the brand when the name is presented to them it is referred to as ______________. A. brand awareness B. aided recall C. top-of-mind awareness D. brand association E. brand publicity
aided recall
200
) On the first day of his new job, Mackey learned the company policies, basic selling skills and stockroom procedures with the use of videos, audio-visual presentations and manuals. Mackey is receiving what type of training? A. orientation training B. socialization training C. structured program training D. on-the-job training E. presentation training
structured program training
300
he percentage of complete orders received from a vendor is called _____. A. product availability B. order rate C. fill rate D. service level E. delivery rates
fill rate
300
All of the following are terms for products developed by retailers EXCEPT ________. A. store brands B. private-label brands C. house brands D. own brands E. manufacturer brands
manufacturer brands
300
The travel brochure showed that a couple could buy a round trip ticket to Orlando, a three-day pass to Disney World, car rental for four days, and hotel accommodations for 5 nights for $1200 per person. This is an example of ______. A. price lining B. psychological pricing C. bait and switch pricing D. price bundling E. conjoint pricing
price bundling
300
Which of the following programs help retailers deliver comprehensive and consistent messages to their customers? A. integrated marketing communication programs B. CRM programs C. integrated price/value programs D. objective and task program E. interpersonal communication programs
integrated marketing communication programs
300
Which of the following is an example of an intrinsic reward that might be received by the leading salesperson in the retail shoe department? A. a promotion to assistant manager B. a bonus of $50.00 C. a gift of a new pair of shoes D. recognition at the store's holiday party E. feeling satisfied at the end of the day
feeling satisfied at the end of the day
400
__________ is the amount of time between the recognition that an order needs to be placed and the point at which the merchandise arrives in the store and is ready for sale. A. Lead time B. Order time C. Fill rate D. Service level E. Delivery rate
Lead time
400
A(n) ___________ is a brand that is developed by a national brand vendor, often in conjunction with a retailer, and is sold exclusively by the retailer. A. premium brand B. generic brand C. copycat brand D. exclusive brand E. licensed brand
exclusive brand
400
An appliance store wants to get customers who are buying an upright freezer to trade up to the more expensive self-defrosting model with a special section for ice cream. Which of the following practices can be used by the store to achieve this goal? A. price lining B. price bundling C. odd pricing D. horizontal price fixing E. leader pricing
price lining
400
When customers mention a specific brand name first when they are asked about the type of retailer, category or type of service it is referred to as ______________. A. brand awareness B. aided recall C. top-of-mind awareness D. brand association E. brand publicity
top-of-mind awareness
400
What is the major DISADVANTAGE of a straight salary plan? A. It is expensive to administer. B. It increases a retailer's variable costs. C. Many employees have trouble understanding a straight salary plan. D. It makes it very difficult for a retailer to assign employees to activities other than the one for which they were hired. E. It does not directly relate pay incentives to productivity.
It does not directly relate pay incentives to productivity.
500
The _____ is a method of rank-ordering SKUs based upon performance measures, to make inventory stocking decisions. A. product rating system B. sell-through analysis C. inventory turnover ranking D. GMROI E. ABC analysis
ABC analysis
500
Walgreens and CVS brands are placed next to the manufacturer's brands in the store, and they often look like them. This kind of brand is called _______. A. premium brand B. generic brand C. copycat brand D. exclusive brand E. licensed brand
copycat brand
500
Retailers using a(n) ________ strategy frequently discount the initial prices for merchandise for a limited amount of time through frequent sales promotions. A. disintermediated pricing B. penetration pricing C. high/low pricing D. price skimming E. EDLP
high/low pricing
500
When Aeropostale introduced their kids store P.S. from Aeropostale, they were ________ to support their growth strategy. A. utilizing aided recall B. extending their brand name C. implementing product placement D. utilizing a rule of thumb method E. Executing a pop up store
extending their brand name
500
A greater awareness of businesses' and society's impact on the environment have caused retailers to find ways to be _________. A. more profitable B. more green C. less expensive D. friendlier E. more convenient
more green