Reasons for shopping besides buying for a need or want
Under personal motives for shopping... diversion is defined as what?
Taste. Looks. Smell. Nutritional Labelling are attributes of which influence?
Food
Involves gathering, recording, and analyzing information about potential customer groups or market segments.
Market Research
Why do you like Wendy's fresh meat hamburgers better than those of competitors made with frozen meat? Which question is this?
Leading Question
Born in 1946 - 1964 (59 - 77 years old)
Baby Boomers
Under personal motives for shopping... roleplaying is defined as what?
People buy because of the way they perceive their role. E.g., parent, father, student, etc.
Trends. Weather. Comfort. Quality are attributes of which influence?
Clothing
Is the study of a product.
Product Research
Do you eat at fast-food restaurants regularly? Yes or No?
Ambiguous Question
Born in 1965 - 1980 (43 - 58 years old)
Gen X
Under social motives for shopping... peer group attraction is defined as what?
Shopping because of influence from friends.
Up to Date. Innovative. Social influences are attributes of which influence?
Electronics
Parallels market research in importance. Choosing this is very important.
Location Research
Do you eat Wendy's hamburgers and chilli? Which type of question is this?
Two Questions In One
Born 1981 - 1996 (27 - 42 years old)
Millennials or Gen Y
Under social motives for shopping... status and power is defined as what?
To gain attention and respect.
Time Required. Reputation. Availability are attributes of which influence?
Entertainment
Helps solve problems related to the effectiveness of a business's advertising efforts.
Advertising Research
What is your age? Under 20? 20-40? 40 and Over?
Non-mutually Exclusive Question
Born in 1997 - 2012 (11 - 26 years old)
Gen Z
Under social motives for shopping... pleasure of bargaining is defined as what?
Enjoyment of negotiation with someone.
Efficiency. Size. Colour. Warranty are attributes of which influence?
Appliances
Includes the study of what types of audiences can be reached through what types of media and the effectiveness of written and visual material in advertisements.
Media Research
Where do you live? At home or in dorms?
Non-exhaustive Question
Born in the early 2010s - 2025 (0 - 10 years old)
Gen Alpha