Retailing
This is when companies integrating shopping channels and devices into a seamless customer experience
What is Omni-channel Marketing?
This is made up by product assortment, price, promotion, and place.
What is the Retail Marketing Mix?
This is the art and science of preparing for multiple imagined futures?
What is “scenario analysis?”
Firms engaged primarily in wholesaling activities are called this
What are Wholesalers?
Which of the three service types used in retail gives the customer the most control over their experience?
What is self-service?
This is when companies mark up their items and sell them at a lower price (ex: Kohl’s)
What is high-low pricing?
This is the implementation of sophisticated systems within stores
-What is rapid advances in retail technology?
Name ONE of the THREE MAJOR groups of wholesalers
What is: Merchant Wholesalers OR Brokers and Agents OR Manufacturers’ and retailers’ branches and offices?
A group of two or more outlets that are commonly owned and controlled are referred to as a:
What is corporate chain?
Most companies use this type of promotion to market their products
What is digital?
This is greening up stores and operations, promoting more environmentally responsible products, and working to address economic and other inequities in their communities.
What is sustainable retailing?
All the activities involved in selling goods and services to those buying them for resale or business use is called this?
What is Wholesaling?
What is Best Buy?
This is a market segment a company chooses to focus on
What is targeting/target market?
This is the merging of consumers, products, prices, and retailers
What is retail convergence?
Name 1 of the 9 Channel Functions that Wholesalers can perform to add value
What is: Selling & Promoting OR Buying & Assortment Building OR Bulk Breaking OR Warehousing OR Transportation OR Risk Bearing OR Financing OR Market Information OR Management Services & Advice?