Audience-ology
We target our audiences by personas.
What is Audience Management & Targeting OR Event Design & Management (Tradeshows) at 75%
What is Media and Channel activation at 100%.
Clear picture of capabilities, unclear how roles align. Gaps in skills of team.
What is talent & agency management at 50%.
We are using AI and automation tools to improve content and produce more of it and effectively market it.
What is Creative and Content Management at 100%
We can identify and profile key personas and drivers for contacts within each profile account.
What is Strategy & Research at 75%
All roles are held accountable for their individual performance goals and objectives.
What is Organizational Design & Culture at 75%
Strong relationships with national and trade media.
What is Public & Media Relations at 100%.
Uses sophisticated data analytics tools to gather customer data & create detailed customer profiles.
What is UX & Personalization at 50%.
Technology plays a key role in delivering a convenient, modern experience for attendees. Content & agenda items based on expressed interests.
What is Event & Design Management (corporate events) at 75%
We use automation to continue conversations (and track them) across channels.
What is Media and Channel Activation at 75%
Our marketing goal at the interest stage of the buyer journey is ______.
What is "Generate Leads"
Project outcomes are reported and used for future planning.
What is Project Planning & Management at 100%
Key messaging and content developed based on persona analysis and buyer journey insights.
What is Strategy & Research at 75%.
Data standards are set and process is established. Hygiene consistent.
What is data & technology at 75%.
Copy speaks to broad audience needs and pain points.
What is Strategy & Research at 25%
Fully automated dashboards built around S.M.A.R.T. goals.
What is Measurement & Marketing ROI at 100%
Insights used to guide changes in Marketing strategy & objectives.
What is Measurement & Marketing ROI at 100%
The success driver impacted by the Corporate Town Hall events.
What is "Engaging Associates"
We report on the activities of the audience segments.
What is Audience Management & Targeting at 100%.
Employ data to improve and optimize attendee experience-including individual personalization across attendance. All relevant cost categories are known & tracked.
What is Event Design & Management (corporate events) at 100%
At what buyer journey stage should you initially address a need or problem?
What is the Attention stage
Continuous optimization happens; testing strategies are aligned.
What is data and technology at 100%
Content is distributed based on well-understood target audiences across their journey.
What is Creative and Content Management at 100%
Standardized reporting built around the most common goals & KPIs.
What is Measurement & Marketing ROI at 50%
Execute customer-centric experiences with integrated channels, understanding individual customer needs, creating a seamless journey.
What is Event Design & Management (tradeshows) at 100%.
We can report on every interaction at the account level.
What is Measurement & Marketing ROI at 100%.
Customer-centric approach, deep understanding of customer needs & preferences and delivering on expectations.
What is UX and personalization at 100%
Consistent delivery across teams. Self-organized, sustainable, continuous improvement based on KPIs. Process is documented and consistent.
What is Agile Way of Working at 100%.
Well-defined strategy & implemented advanced personalization techniques to deliver more targeted experiences.
What is UX and personalization at 75%
Demonstrate a complete commitment to a convenient, personalized experience across your entire event program.
What is Event Design & Management at 100%