What is a Special Event?
An event that impacts demand, can lower or drive demand.
Name 2 ways to validate forecast?
How many rooms left to sell, pickup, OTB vs STLY variance, where we finished LY, past month trends
What main discount SRPs live in these SRP groups?
MRO? MNDR2? SRPGP9? GOVT? MTEST?
MRO - OTA's
MNDR2 - Advanced Purchase
SRPGP9 - AAA, MFR, SRN, ARP
GOVT - Gov
MTEST - Restricted CXL (Semi flex)
When should meeting mins be sent?
Within 24 hours.
Changes should be complete unless stated they would take longer than 24 hours.
How do we add a Client ID to a LNR?
Double check the LNR is setup correctly in R&I, use LNR form in GDM to add Client Id
How often should Special Events be reviewed on calls?
Every call! Special events within the 90 days should have a full review, outside of 90 days should be reviewed if picking up. Special events rolling into 53rd week should also be fully reviewed
What pickup should be reviewed on the call?
7v Pickup. Total for each month in 90 days, anomalous pickup outside of 90 days.
Where do you go to change agile rates?
GRO - Pricing manage screen
Drop down box, select LHHH1P (Honors/AAA), LHHR3X (Restricted CXL) and SHHQO1 (AP)
When should Daily Emails be sent?
Before 10am Hotel time
If LRV is at 189 and we have a NLRA LNR at $99, can they book a 1 night stay?
No because NLRA gets yielded out by LRV!
How far out should group wash be entered into GRO?
2-4 weeks
Bonus if you have wash entered for 90 days/full year
What is the easiest way to close discounts for a Special Event?
Inventory change form on the Strat Ops site
Where and when do you go to close Diamond Members?
GDM form - only when we are sold out (0 rooms left to sell), cannot have rooms holding in Groups/OOO
What does LRA, NLRA, and LRV stand for?
LRA - Last Room Availability
NLRA - Non Last Room Availability
LRV - Last Room Value
Should you close MRO (OTA'S)?
If high demand enough (guaranteed sellout), yes to drive ADR!
What is the agenda of a call? Around how much time should be spent on each area?
Agenda
STR - 5ish mins
Group -1-2ish mins
53rd week - 2-3ish mins
90 Days OTB, Forecast, pickup, and strategy - 12-20ish mins
Extended Outlook and Special events - 2-5ish mins
Recap, hotels agenda, questions, closing
What price range is AAA, Restricted CXL, and AP in GRO?
AAA - 2-7%, Restricted CXL - 2-6% and AP - 8-15%
What are the 2 ways to close Team Member Rates?
10 days per year hard close through GDM form
Forecast adjustment form - Days forecasted above 90% OCC are automatically closed. This is based on TMTP forecast not GRO forecast, adjustment form needed if you need to correct TMTP forecast to match GRO
Can LNRs be closed out for a special event?
Yes if negotiated as NLRA or if negotiated with blackout dates
Name 5 items on the Special Event tracker that we review?
Event name, dates, Rates, floors/specifics, LOS restrictions, CXL/GTD Policy, TMTP, EDD, Discounts
Name 5 examples of strategies you can implement on a call
Change BAR, floors/ceilings/specifics, min LOS, adjusting discount %, adjusting discount inventory, TMTP, CXL policy, influencing RD (forecast), Overbooking, Comp set configuration, Group wash, Special event review, offsets
Name 3 other discounts we can close other than AAA, AP, Gov, Restricted CXL and OTAs.
FIT, MPKG, MPFLTA, API, TMTPB/HFTPB, HHRR2, NLRA LNRs, Opaques, TMTP, Online Group, Extended Stay for Hampton/HGI only
Can we adjust OOO/manager hold for hotels?
We should be encouraging hotels to make these changes so that they can add the specific room numbers that need to be OOO.
What Yieldable settings do you use for LRA? NLRA? Controlled by LOS?
NLRA - yieldable, fully, no number
LOS controls - Not yieldable