Week 6
What is a Product?
anything that is offer in a market, that can receive attention, be acquired, used or consumed, and that can satisfy a need or desire.
What is a Distribution Channel?
Is the network of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer.
Define Globalization.
Process that unites people all over the world, minimizing the transport cost, leveling the boundaries, cultural and social barriers, facilitating the access to new fields of knowledge and work.
List the 5 characteristics of an actual product.
A quality level, features, design, a brand name, and packaging
What are the 3 levels of a product?
Core Product, Actual Product and Augmented Product.
What does Public Relations involves?
Managing communication between a destination and its various stakeholders.
How does job opportunities in tourism are important for the economy of a country?
. Existing businesses find ways to expand while new ones appear, creating new roles for locals to fill. Industries like hospitality, food service and travel, in particular, produce new job openings
List the 4 ways PR is shaping the marketing world.
Boosts brand credibility, Increase profits, sales and leads, Changes the way people think about a business, enhances online presence.
Define price.
is the amount of money charged for it. A piece of apparel, for example, costs a specific amount of money.
Define Advertising.
Is a multifaceted communication tool utilized by businesses to promote their products, services, or brand to target audiences
List 4 aspects of destination management.
Local resources, Accommodation, Amenities, Events & activities, Environmental concerns, Marketing efforts, Transportation, Tourist attractions
List the components of advertising.
Media Channels, Message and Creativity, Social Media Presence, Seasonal Promotions and Limited-Time Offers, Impact and Effectiveness
How do companies maximize their benefits?
They calculate what the demand and costs will be at different prices.
List the types of online marketing.
Social media marketing, Influencer marketing, Search Engine Optimization, Pay-Per-Click Advertising, Content Marketing.
How do investing in communication will attract travelers?
need to ensure that travelers feel safe and secure throughout their journeys and as such the importance of timely and precise communication
What does Search Engine Optimization (SEO) means?
SEO is the process of generating traffic from organic or editorial search results on search engines.
LIST THE TYPES OF DIRECT MARKETING
E-mail Marketing Mobile Marketing Telemarketing
Direct Selling Direct Mail
What are some promotional strategies used in tourism?
digital marketing, social media campaigns, partnerships with influencers, and the creation of enticing promotional materials.
LIST THE WAYS OF DIRECT MARKETING APPLIED IN TOURISM
Flyers for local promotions Booklets and brochures
Business cards Magazine or newspaper insert
List 4 market segments in tourism.
Medical, Wellness, Business, Suistainable, Nature, Adventure, Cultural, Targeted