All Units
A characteristic of an event is that it is produced and consumed in which situation?
At the same time
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?
Event
Team-related factors that affect brand equity include which components?
Performance, coaches, and star athletes
The ultimate purpose of branding in sports or event marketing is to achieve which action?
Encourage sales
What should be included in an event program if it is longer than four pages?
Table of contents
A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?
Brand awareness
Which statement is true regarding sports marketing?
The distribution of licensed sports apparel is an effective way to create team and brand awareness
Which is the basis for the licensing process?
Trademarked property
Which is a characteristic of an effective logo for a sport or an event?
Timeless
What rule of thumb will help sports or event marketers develop a memorable logo?
It should be clear and simple
What do some professional sports teams do to promote renewed interest in a team that is losing support from fans?
Redesign logos
Which are the most important considerations when designing a logo for a basketball team?
Team colors and team name
An organization that embeds special watermarks into its ticket design is intending to accomplish which goal?
Discourage counterfeiting of tickets
The promoters of an extreme-sports weekend would most likely target which demographic group?
Young men, ages 12–34
When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?
Psychographics
An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have which resource?
Disposable income
What should a sport or an event do in order to be successful?
Satisfy customer wants
Males between the ages of 18–35 who are sports-minded and live in Orlando, Florida is an example of which group?
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Which is a factor that sports and event marketers consider when targeting customers for a specific event?
Demographics
What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?
Endorsement
Repeated exposure to the largest, most diverse population of people is a benefit of which advertising?
Out-of-home
When a performer expands into international markets, an important consideration for his or her promotional efforts should be to determine often whether which action is necessary?
Adapt promotional messages for each market
Which is a vital promotional technique for entertainment marketing?
Trailers
Computers are complex products and have features that need to be explained. Which element would be crucial to include in an advertisement for a new computer?
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To attract fans to their websites, professional sports organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sports teams and compete against other fans. What is this growing industry?
Fantasy sports