This company's anti-bullying campaign won it top PR honors.
What is Burger King?
100
Some press conferences are very brief, so make sure to do this.
What is get there early?
100
Broadcast news needs to sound new, fresh, immediate. That’s why reporters and newscasters choose to use this tense in their scripts.
What is present tense?
100
This social media tool helps you write tightly.
What is Twitter?
100
Journalists serve the public. PR specialists serve these.
What are organizations?
200
This company used a #LikeAGirl campaign to sell its product.
Who is Always?
200
To support your note taking, always do this.
What is use a tape recorder?
200
In print journalism, you’re trained to place attributions after you relay information, but in broadcast journalism, you place attributions here.
What is at the beginning of the sentence?
200
To avoid spreading rumors, do this before retweeting stories.
What is fact checking?
200
Studying journalism helps PR specialists in many ways. Name one of them.
What is learning how journalists operate, how to conduct research, how to process complex information and communicate it clearly?
300
What ATM stood for in TB Bank's PR campaign.
Who is Automated Thanking Machine?
300
Any time you get a bunch of reporters in one room, all asking questions at the same time, it's bound to be a crazy scene, so don't be afraid to do this.
What is be aggressive?
300
Broadcast scripts are written this way so the announcer can read it better.
What is all caps?
300
Use voice and personality when posting to social media but avoid this.
What is opinion?
300
A strategic communications process that looks after reputation.
What is public relations?
400
The campaign for the world's toughest job was an advertisement for this.
Always do this -- even if it's only to let people know you are present.
What is ask at least one question?
400
Tongue-twisting words and foreign names can easily trip up an anchor, so make sure to include these in your scripts.
What are phoenetic spellings?
400
Studies show that these types of tweets generate better responses.
What are longer tweets?
400
These professionals make more money.
Who are PR practitioners?
500
Save the Children's “Most Shocking Second a Day” video hoped to raise awareness of the plight of children impacted by the war where.
What is Syria?
500
The press conference may be called by the mayor, the governor or the president, but it's your're job to ask tough questions. In other words, don't be this.
What is intimidated?
500
Since anchors won't know whether ST means saint or street, avoid these.
What are abbreviations?
500
If someone calls you out on social media, you should do this.
What is message them privately?
500
A printed news story prepared by an organization and distributed to the media for the purpose of publicizing the organization’s products, services or activities.