Vocabulary 1
What is a logo?
A logo serves as a visual representation of the brand and helps create brand recognition.
includes consistent use of colors, fonts, and design elements across various brand materials.
Visual Identity.
T or F
Brand messaging communicates the brand's unique value proposition and key messages to the target audience.
T
Why do brands have values?
to represent the beliefs and principles that guide the brand's actions.
What are the 5 eleents of promotion
sales promotion, advertising, personal selling, public relations, and publicity.
T OR F
Brand personality refers to the human characteristics and traits associated with the brand.
T
What is Branding?
Branding is the process of creating a unique and recognizable identity for a product, service, or organization.
Give an Example of Successful Branding
Nike: Known for its "Just Do It" slogan and iconic swoosh logo.
Why is it good to compare options?
All elements of promotion aim to promote a product, service, or brand.
What is the purpose of sales promotion
To encourage customers to make a purchase or take advantage of a special offer.
What is the purpose for advertising
To create awareness, generate interest, and persuade target audiences to take action.
What is the purpose of personal selling
To build relationships, address customer needs, and close sales through personalized interactions.
Give an example of compare
Advertising and publicity can reach a wide audience through various media channels.
Why is it good to contrast
Sales promotion focuses on short-term incentives, while advertising and public relations have a broader, long-term impact.
what is a USP
A USP is what makes your product or service different from competitors.