Concept of change and Force Field Analysis
Who is the creator of Force Field Analysis?
Lewin (Kurt)
Name Porter's 2 generic strategies
Lower cost and differentiation
Is organisational inertia a driving or restraining force?
Define 'percentage of market share'
Capital city of Spain
Madrid
What is business change?
Any alteration to the internal or external environment of the business
+ profitable, prevent competitors, save costs
- poor quality perception, competitors could copy, less room for change
Instead of saying 'customers' are a driving force, you should say...
Societal attitudes
Propose 2 KPIs that would be most suitable for measuring staff morale
- Level of staff turnover
According to Charli XCX, it's a _________ summer
brat
Explain the 2 approaches to change and the difference between them
Proactive - embrace change
Reactive - wait and respond
Give an example of a real business that is taking the lower cost approach and justify
Logical response!
Which 3 forces can be driving OR restraining, depending on the situation?
Which business objective could be best measured by 'rate of productivity growth'?
- Improve efficiency
Hollows is named for Fred Hollows - what was his job?
List the 4 steps to conducting a Force Field Analysis
Weighting, ranking, implement action, evaluate
Explain and justify which approach Netflix is taking
Lower cost - ad plan
Diff - unique product, gaming, password sharing rules
Explain how technology can be a driving force for change using a contemporary example
If you provide training to staff on how to serve customers better, give an example of 2 KPIs that would change and how
Net profit up, rate of productivity up, market share up, sales up, customer complaints down, level of staff turnover down, rates of staff absenteeism down
How many gold medals has Australia won at the Olympics so far?
13
Give 2 advantages and 2 disadvantages of conducting a Force Field Analysis
+ Identify forces, timeline, visual, weigh up factors
- Difficult to identify forces, weightings are subjective, time consuming
Give two advantages and two disadvantages of the differentiation approach
+ Customer loyalty, premium price, market share increase, perception of quality
- High initial cost, time consuming, rivals could copy, tastes may change
List 2 driving forces and 2 restraining forces for change at Netflix
D: Competitors, technology, innovation, societal attitudes, managers, pursuit of profit
R: Financial considerations, time, organisational inertia
Name all 10 KPIs
market share, net profit, productivity growth, sales, staff absenteeism, staff turnover, wastage, website hits, customer complaints, workplace accidents
What store did Ms Dixit work at when she was in university?
Harvey Norman