Bias
What is Bias?
Bias is a tendency to favor or disfavor something based on personal opinions, preferences, or experiences rather than objective facts
What is Credibility?
Credibility refers to how trustworthy and reliable the reviewer and their information are.
What is Tone?
Tone is the attitude or feeling expressed by the reviewer through their choice of words and writing style.
What is POV?
Point of view refers to the perspective from which the reviewer writes, shaped by their personal experiences, background, and expectations.
What are reviews?
a report on or evaluation of a subject or past events
What is the example of emotional language in reviews?
“This is the worst service ever!” or “This is the only phone you should buy!”
How to spot Credibility in reviews?
• Specific details: Does the reviewer mention exact features, dates, or events?
• Balanced feedback: Even a negative review that acknowledges some positives shows more credibility.
• Source reliability: Is the review from a reputable platform? Is the reviewer verified or a known expert?
What kind of Tones are you aware of?
• The tone can be enthusiastic, sarcastic, professional, angry, or neutral, depending on the reviewer’s experience and intentions.
Is that possible that a reviewer’s POV can significantly influence how they describe events or products?
YES or NO?
Yes, it can.
How to spot overgeneralization in reviews?
• Overgeneralization: Using words like always, never, everyone, no one.
What review can we consider as a credible one?
Reviews from verified purchasers or frequent users are often more credible.
What is the example of positive or excited tones?
“This is hands down the best meal I’ve ever had!”
What might a tourist reviewing a hotel care about?
A tourist reviewing a hotel might care about location and amenities, while a business traveler might prioritize Wi-Fi and workspace.
Why does Bias matter?
Bias can distort the accuracy of the review, making it unreliable if you’re trying to make an informed decision.
Why does Credibility matter?
A credible review helps you trust the information provided, reducing the risk of being misled.
What is the example of neutral or professional Tone?
“The product functions as described, but the delivery was delayed.”
Why does POV matter?
Understanding POV helps you evaluate if the review applies to your own needs. A negative review from someone with different priorities might not be relevant to you.
What is included in the Review Checklist?
• Does the review clearly present a viewpoint?
• Is there sufficient evidence to support the opinion?
• Is the tone appropriate and professional?
• Are there signs of bias, and how is it addressed?
How might biased reviewer affect the review?
• A biased reviewer might exaggerate the positives because they love a brand or overlook flaws because they had a good personal experience.
• Conversely, a reviewer could be overly critical due to a single bad encounter or preconceived negative opinions.
How can you describe a credible review?
A credible review is detailed, provides specific examples, and is written by someone with relevant experience or knowledge.
Why does Tone matter?
Tone reveals how the reviewer feels and can hint at bias or exaggeration. Recognizing tone helps you interpret whether the review is fair or emotionally charged.
What might a tech expert reviewing a smartphone focus on?
A tech expert reviewing a smartphone might focus on technical specifications
What should you ask yourself while reading reviews?
• Is this reviewer biased?
• Can I trust what they’re saying (credibility)?
• What is their tone—are they being fair or emotional?
• Does their point of view align with my needs?