words
slogan
标语
口口相传
word-of-mouth
catchy slogan
朗朗上口的标语
An advert has to be attention-grabbing.
一条广告必须要吸引眼球。
loud的比较级？
louder
concerns
担忧，忧虑
日用商品
household goods
political campaigns
政治活动
In the 19th century mail order catalogues appeared, promoting all kinds of goods.
19世纪出现了邮购目录，推销各种商品。
表示“...之一”：one of + 名词的复数还是单数？
复数
intriguing
非常有趣的；引人入胜的
关键时期
key period
bigger budget
更多的预算
Most advertisements aimed at children are short, imaginative and often in the form of animated cartoons.
大多数针对儿童的广告都很简短，富有想象力，通常以动画的形式出现。
过去完成进行时的公式是？
had been doing
inspirational
启发灵感的；鼓舞人心的
针对，瞄准
aim at
gimmicky packaging
花哨且不实用的包装
Many traces of these advertisements have been found in the ruins of Pompeii, a city destroyed by a volcano which erupted in 79 AD.
庞贝古城的废墟中发现了许多这些广告的痕迹，这座城市在公元79年被火山爆发摧毁。
TV commercials ______ a very effective medium.
A. is B. are
B
sophisticated
见多识广的；老练的；精密的
火山爆发
Volcano erupts.
code of good conduct
良好的行为准则
Until the majority of member states are as sure as the Swedes of the harmful nature of advertising, the current indecision will continue.
除非大多数欧盟成员国都像瑞典人一样认为广告是有害的，否则这种犹豫不决还会继续。
改错：Children’s teeth are much more bad than they were ten years ago.
much worse