Content
The content department is known for having these kinds of parties
What are tea parties?
The term for sending automated emails to a large number of recipients
What are campaigns?
Two of the pages where Google Ads show up
What are Google Search, YouTube, Display Network, Google Maps, or In-App ads?
The ideal keyword density for a webpage
What is 1-2% of the total text on the page?
Facebook, Instagram, TikTok, Pinterest, Twitter, SnapChat
What are social media platforms?
Where you find the proposal link for a partner
What is the CRM?
The 3 Ss of lean
What are sort, sweep, and standardize?
The person who has provided the most snacks for the office
Who is Keely?
The general term for automatically triggered emails based on user actions or events
What are flows?
True or False: With AdWords CPC advertising, you pay each time your ad appears on Google.
What is false?
The potential risks of over-optimizing a webpage with keywords
What are "keyword stuffing," search engine penalties, and a lower ranking?
Often mislabeled as "Return on Investment," this acronyvm is one of the most important KPIs for the Paid Media department
What is ROAS?
The number of PSGs, including Skyler
What is 6?
The company Notes Day came from
What is Pixar?
Content that is applicable no matter when it is being read
What is evergreen content?
The method used to compare two versions of an email to determine the better-performing one
What is A/B testing?
Which of the following is not a technique for optimizing/improving your account?
-Theme your ad groups
-Increase your daily budget
-Change your CPC
What is Increase your daily budget?
One of the common causes of crawl errors
What are broken links, server errors, or blocked resources?
Another important KPI that measures advertising effectiveness across all channels & delivery methods.
It is equal to Total Ad Spend/Total Revenue.
What is MER [or Media Efficiency Ratio]?
The number of PSGs with marketing degrees
What is 2?
This culture concept is not listed on any poster
What is “money kills innovation”?
The length of blogs that the content department writes
What is 1,000 to 4,000 words?
The practice of dividing an email list into distinct groups based on shared characteristics or behaviors
What is segmentation?
Describe what you see in the search terms report
What is “The words which people typed into Google triggered the Advertiser's ads”?
The purpose of the Google Panda algorithm update and how it impacted search engine rankings
What is “penalize websites with low-quality content; reward websites with high-quality content”?
The highest level is for the overall objective, indicating special categories & selecting if different strategies will compete for budget or not.
The middle level is where different audiences/interests are selected, conversion types are defined & how creative elements will be served to customers.
The lowest level is where specific creative elements/copy are uploaded, target pages/destinations are specified & how the conversions will be tracked
What is the difference between a campaign, an ad set, and an ad?
The number and length of meeting a Tier 1 Mr. Myagi client gets in a month
What is 1/month for 30 min?
This cultural concept is how Revity began it’s official quest in creating a positive culture
What is “a culture of questions”?
The name of the punctuation used after the penultimate item in a list of three or more items, before "and" or "or".
What is the Oxford Comma?
What is dynamic content?
SERP stands for
What is "Search Engine Results Page"?
Three of some of the best practices for optimizing a website for mobile devices
What are “responsive design, optimized images, fewer pop-ups and interstitials, large font size, clickable elements”?
The creative elements, selecting an effective assortment of behaviors, interests & demographics to target, detailed targeting helps find potential customers faster
What are the largest contributing factors to a campaign’s long term success?
Move the sales notes from the Closed Won status in Deals/Proposals space to the partner folder
What is how to create the Research Tab in the partner folder?
One of the 2 degrees Jarret holds
What is “BS Psychology” OR What is “MS Sport Business Administration”?