The person using the rhetoric
What is the rhetor?
The appeal to emotions
This appeal deals often with credibility
What is ethos?
The people receiving the rhetoric
What is the audience?
What is logos?
This URL ending is used for websites created by colleges and universities
What is .edu?
The message the rhetor is sending to their audience
What is the argument?
The appeal to ethics
What is ethos?
An example of experience relevant to credibility
What is [degrees, job experience, life experience]?
The circumstances that influence a text
What is context?
The appeal to timing
What is kairos?
The person or organization that puts a text into the world
What is the publisher?
The reason the rhetor is making their argument
What is purpose?
This appeal is often evoked through images
What is pathos?
This type of "news source" purposefully creates fake stories
What is satirical?