An appeal to credibility and character.
What is Ethos
Name a common persuasive technique that appeals to a person’s fear or emotions.
What is Fear Mongering
What fallacy occurs when you attack someone personally rather than using logic to refute their argument.
What is Ad Hominem
How can overusing pathos weaken an argument?
What is by making it seem manipulative or lacking in logical reasoning?
When a speaker uses vivid, emotional language to sway the audience, which technique are they using?
What is Pathos
What is the term for the persuasive technique that uses authority or celebrity endorsements?
What is Celebrity Testimonial
When your opponent grossly misrepresents the intended meaning of your original meaning or position.
What is Straw Man
In a commercial, a company claims their product will make you feel happier and more confident. What appeal is being used?
What is Pathos
In a debate, a speaker presents scientific data to support their argument.
What is Logos
When an advertisement says “90% of people prefer this product,” what persuasive technique is being used?
What is Bandwagon
This pernicious argument holds that someone's credentials, fame or reputation alone prove that they must be right.
What is Appeal to Authority
The false assumption that one step in a certain direction is bound to lead to many steps in that same direction.
What is Slipper Slope
Ethos relies on the speaker being perceived as what by the audience?
What is trustworthy, credible, or knowledgeable?
Which technique uses loaded language to provoke a strong emotional reaction?
What is Loaded Words
To use a circular argument; any form of argument where the conclusion is assumed in one of the premises.
What is Begging the Question
The deliberate attempt to mislead and distract an audience by bringing up an unrelated issue.
What is Red Herring
Why is logos important in a persuasive argument?
Uses positive words to convey a message of hope.
What is Glittering Generalities
Making a claim based on one or two examples that may not be relevant to the claims or subject.
What is Hasty Generalization
A logical fallacy that occurs when someone assumes that one event caused another because the first event happened before the second.
What is Post Hoc