Rhetoric Basics
Ethos
Pathos
Logos
Persuasive Techniques
100

This ancient Greek philosopher is considered the father of rhetoric.


A) Plato

B) Socrates

C) Aristotle

D) Homer

C) Aristotle

100

This type of appeal is based on the credibility of the speaker or author.


A) Logos

B) Ethos

C) Pathos

D) Kairos

B) Ethos

100

This type of appeal is based on emotions.


A) Ethos

B) Logos

C) Pathos

D) Kairos

 C) Pathos

100

This type of appeal is based on logic and reason.


A) Ethos

B) Pathos

C) Logos

D) Kairos

 C) Logos

100

This technique involves repeating words or phrases to help people remember them.


A) Alliteration

B) Metaphor

C) Repetition

D) Simile

C) Repetition

200

The art of speaking or writing effectively is known as this.


A) Literature

B) Rhetoric

C) Grammar

D) Poetry

 B) Rhetoric

200

When using ethos, an author tries to appear this to their audience.


A) Emotional

B) Logical

C) Trustworthy

D) Entertaining



C) Trustworthy

200

Pathos is more important in this type of writing than in argumentative writing.


A) Scientific writing

B) Technical writing

C) Persuasive writing

D) Academic writing

C) Persuasive writing

200

Logos often uses these to support claims.


A) Emotions

B) Personal experiences

C) Facts and evidence

D) Celebrity endorsements

C) Facts and evidence

200

When everyone else is doing something, so you should too, this technique is being used.


A) Peer pressure

B) Bandwagon approach

C) Social proof

D) Conformity bias

B) Bandwagon approach



300

Aristotle identified these three modes of persuasion in rhetoric.


A) Reading, writing, speaking

B) Past, present, future

C) Ethos, pathos, logos

D) Introduction, body, conclusion

C) Ethos, pathos, logos

300

A trusted doctor giving medical advice is an example of this appeal.


A) Logos

B) Pathos

C) Ethos

D) Kairos

C) Ethos

300

When using pathos, an author tries to make the audience feel this way.


A) Logical

B) Emotional

C) Indifferent

D) Confused

 B) Emotional

300

In argumentative writing, this appeal is more important than pathos.


A) Ethos

B) Logos

C) Kairos

D) Mythos

 B) Logos



300

Creating fear to convince people to believe in something is called this.


A) Scare tactics

B) Fear mongering

C) Intimidation

D) Threat appeal

B) Fear mongering

400

This famous student of Aristotle went on to become a great conqueror.


A) Julius Caesar

B) Hannibal

C) Genghis Khan

D) Alexander the Great

D) Alexander the Great

400

This type of testimonial is an example of ethos in persuasive techniques.


A) Celebrity endorsement

B) Personal story

C) Statistical data

D) Expert testimonial

D) Expert testimonial

400

Empathizing with a friend's breakup is an example of this appeal.


A) Ethos

B) Logos

C) Pathos

D) Kairos

C) Pathos

400

When evaluating logos, you should ask if the author's evidence is this.


A) Emotional

B) Relevant

C) Popular

D) Entertaining

B) Relevant

400

Using positive "glittery" words to make people feel good about their beliefs is this technique.


A) Flattery

B) Euphemism

C) Glittering generalities

D) Positive reinforcement

C) Glittering generalities

500

Aristotle wrote this work on rhetoric around 350 B.C.E.


A) "The Republic"

B) "Poetics"

C) "On Rhetoric"

D) "Nicomachean Ethics"

 C) "On Rhetoric"


500

In argumentative writing, ethos is more important than this appeal.


A) Logos

B) Pathos

C) Kairos

D) Mythos

B) Pathos

500

"You can't put a price on your safety" is an example of this appeal in advertising.


A) Logos

B) Ethos

C) Kairos

D) Pathos



D) Pathos

500

Studies show that animal testing is safe and reliable" is an example of this appeal.


A) Ethos

B) Pathos

C) Logos

D) Kairos

C) Logos



500

When an author carefully chooses words to create an emotional response, they are using this technique.


A) Emotional appeal

B) Loaded words

C) Connotation

D) Emotive language

B) Loaded words