Ch. 1
The opposite, or counterpart, of dialectic
What is rhetoric?
You trust your grandpa to give you advice on investing in retirement funds because he has this aspect of ethos.
What is practical wisdom? (good sense)
Aristotle's definition of emotion
What are
"all those feelings that so change men as to affect their judgements, and that are also attended by pain or pleasure"?
Aristotle's definition of rhetoric
What is "the faculty of observing in any given case the available means of persuasion"?
You don't trust a foreign leader to support American enterprise because he is missing this aspect of ethos.
What is goodwill?
If your mom agrees to get you Chick-Fil-A after school because she is in a good mood, what is this is an example of?
Emotions affect decisions.
Discussion that aims to bring both parties to the truth of things
What is dialectic?
You don't trust a person convicted of grand theft to housesit for you because they lack this aspect of ethos.
What is moral virtue?
These are essential to the human experience.
What are emotions?
People who influence a crowd with flattery and manipulation and who divorce emotion from logic
Who are sophists?
When Washington says he has been a "faithful friend" to the army, what aspect of ethos does he demonstrate?
What is goodwill?
These have the potential to be dangerous
What are emotions?
The four reasons why rhetoric is useful
1. To assist the truth
2. To persuade when logos alone isn't enough
3. To see both sides of an arguement
4. To defend one's beliefs
What is practical wisdom? (good sense)
These are powerful tools for stirring emotion
What are images and metaphors?