Figures of Speech
Persuasive appeals
Rhetoric in Advertising
Common Rhetorical Devices
Identify the Device
100

A device that compares 2 things using like or as

What is a simile

100

The appeal to logic and reasoning

What is logos

100

This rhetorical appeal is used to make you trust the product because a celebrity endorses it.

What is ethos
100

A question asked to get it's point across, not looking for an answer

What is a rhetorical question

100

"Sally sells seashells by the seashore"

What is a alliteration

200

A figure of Speech where non-human objects are given human like qualities

What is personification

200

The appeal to ethics and credibility

What is ethos

200
"Because you're worth it", is an example of this appeal to emotion.

What is pathos

200

The exaggeration for emphasis or effect

What is a hyperbole

200

"He is as brave as a lion"

What is a simile

300

A direct comparison between 2 unlike things

What is a metaphor

300

The appeal to emotion

What is pathos

300

Advertisements that use statistics like "99% effective", uses what appeal

What is Logos

300

A brief and indirect reference to a person, event, or idea

What is an illusion

300

"Government of the people, by the people, for the people"

What is repetition

400

The repetition of a word or phrase at the beginning of successive clauses

What is a anaphora

400

Combining ethos, pathos, and logos, is used from what ancient philosopher

Who is Aristole

400

This device uses catchy phrases or slogans to make an ad memorable.

What is repetition

400
Opposing ideas in parallel structure

What is antithesis

400

"Life is a rollercoaster, full of ups and downs"

What is a metaphor

500

A paradoxical statement that appears to be contradicting but contains the truth

What is an oxymoron

500

The Latin phrase "Against the man" refers to personal attacks in argumentation

What is ad hominem

500

This rhetorical device uses humor and sarcasm to make ads more appealing

What is satire

500

Leaving out conjunctions between parts of a sentence for effect

What is asyndeton

500

"Ask not what your country can do for you;ask what you can do for your country"

What is chiasmus