Ethos, Pathos and Logos
The appeal to the speaker’s credibility or character.
What is Ethos in Aristotle's rhetoric?
Ethos, Pathos, Logos.
What are the three elements of the Rhetorical Triangle?
Anger arises from a sense of injustice or disrespect.
What is Aristotle’s view on anger as an emotion?
Practical wisdom or sound judgment.
What is phronesis?
Categorical, If-Then, Disjunctive.
What are the three types of Syllogism?
Facts, Statistics, Cause & Effect and Logical Progression
What are the four Key Elements to Logos?
Building Ethos is their responsibility.
Who is the Speaker?
Balance their emotions by showing understanding and offering a solution.
What are ways a speaker can use emotion (Pathos) ethically?
The lazy cousin of the syllogism with an implied premise or conclusion.
What is an enthymeme?
If you study hard, then you will get good grades.
What is a IF-Then Syllogism?
Using statistics, data, or logical reasoning to persuade.
What is Logos?
The logical arguments and evidence used to persuade belong to what corner of the Triangle.
Logos
By manipulating emotions without supporting them with facts or reason.
How can using Pathos unethically harm your credibility?
Goodwill or showing the audience that you have their best interests at heart.
What is Eunoia?
A short, memorable statement expressing a general truth. Often called a proverb.
What is a Maxim?
Phronesis (practical wisdom), Arete (virtue), Eunoia (goodwill).
What are the three ways a speaker can build Ethos?
A person who persuades through language - either written or spoken.
What is a Rhetor (speaker)?
Share a personal experience, use vivid descriptions of events or share stories the audience can relate with.
How do you build Pathos in a speech?
“An ordering of our own thinking through the
patterned forms of thought that words make known.”
What is Aristotle's Definition of Logos?
It requires the audience to fill in the missing premise or conclusion, making them more engaged in the argument.
What is an enthymeme?
Customarily the speaker will welcome the audience, thank them for their time and find ways to connect with their values.
How can a speaker demonstrate Goodwill toward their audience?
Aristotle said this type of example was the strongest when it comes to building logos in a speech.
What is a Historical Example?
All those emotions/feelings that so change men as to affect their judgment and that are also attended by pain and pleasure.
What is Aristotle's definition of Pathos?
The faculty of observing in any given case the available means of persuasion.
What is Aristotle's Definition of Rhetoric
We're either having pizza or tacos.
We're not having pizza.
Therefore we're having tacos.
What is a Disjunctive Syllogism?