Canons of Rhetoric
Process of coming up with an argument to persuade your audience
Inventio
appeals to emotion
patho
Anaphora
Dispositio
logos
using information in an argument
epistrophe
repetition at the end of the sentence
Involving memory in your argument
Memoria
Making yourself look good in an argument or speech
ethos
Rhetorical question
a question to produce an effect and a reply