Canons of Rhetoric
Types of arguments
Rhetorical Devices
100

Process of coming up with an argument to persuade your audience

Inventio

100

appeals to emotion

patho

100
A repeating word or phrase at the beginning of a sentence

Anaphora

200

Dispositio

Organizing your argument
200

logos

using information in an argument

200

epistrophe

repetition at the end of the sentence

300

Involving memory in your argument

Memoria

300

Making yourself look good in an argument or speech

ethos

300

Rhetorical question

a question to produce an effect and a reply