Devices & choices
Examples
Appeals
100

Another word for "word choice."

Diction

100

"The sun smiled back at me."

Personification

100

Often includes facts and statistics.

Logos

200

Descriptive launguage that appeals to one or more senses.

Imagery

200

"9/10 dentists say that pluto is a planet."

Fallacy (appeal to authority).

200

Envokes emotion

Pathos

300

Giving human-qualtites/abilities to innanimate objects or abstractions.

Personification

300

"The brown trees swayed in the wind as the red sun retreated beyond the horizon.'

Imagery

300

Appeals to the logic of a message.

Logos

400

An error logical error.

Fallacy

400

"Brother, I know you well - so listen to me when I say don't do that."

Ethos
400

Targets the audiance.

Pathos

500

Placing two opposites side-by-side, especially for comparison or contrast.

Juxtaposition

500

"I could pay them back, I just needed the money now. It wasn't that much anyways."

Logos - the speak is explaining his logic.

500

Relationship would relate to...

Ethos