Logos
Define LOGOS
Appealing to an audience using facts, statistics, logic, and reasoning
Define PATHOS
Appealing to an audience through emotions
Define ETHOS
Appealing to an audience by showing credibility and trustworthiness
Which philosopher is called the "father of rhetoric"?
Aristotle
What is PURPOSE in literature?
The reason why an author does something
Which of the following advertising slogans is based on LOGOS?
A. 15 minutes could save you 15% or more on car insurance (Geico)
B. Choosy moms choose JIF. (JIF peanut butter)
C. Firefighters trust us, so you can trust us too. (Duracell)
A. 15 minutes could save you 15% or more on car insurance (Geico)
Which of the following advertising slogans is based on PATHOS?
A. 15 minutes could save you 15% or more on car insurance (Geico)
B. Choosy moms choose JIF. (JIF peanut butter)
C. Firefighters trust us, so you can trust us too. (Duracell)
B. Choosy moms choose JIF. (JIF peanut butter)
Which of the following advertising slogans is based on ETHOS?
A. 15 minutes could save you 15% or more on car insurance (Geico)
B. Choosy moms choose JIF. (JIF peanut butter)
C. Firefighters trust us, so you can trust us too. (Duracell)
C. Firefighters trust us, so you can trust us too. (Duracell)
Define RHETORIC
The art of persuasion
What does it mean to IMPLY an idea?
To hint at the idea without directly stating it
Logos is most closely associated with -
a. The speaker
b. The message itself
c. The audience
Pathos is most closely associated with -
a. The speaker
b. The message itself
c. The audience
Ethos is most closely associated with -
a. The speaker
b. The message itself
c. The audience
A. The speaker
Define PERSUASION
Convincing someone to follow a belief or action
What is the purpose of a counterargument?
To introduce the opposing side and prove why they're wrong
Explain the logic/reasoning of this quote:
"That man over there says that women need to be helped into carriages, and lifted over ditches, and to have the best place everywhere. Nobody ever helps me into carriages, or over mud-puddles, or gives me any best place! And ain't I a woman? Look at me! Look at my arm! I have ploughed and planted, and gathered into barns, and no man could head me! And ain't I a woman?" - Sojourner Truth (Women's Rights activist and former slave)
What emotion does this quote inspire in the audience?
"Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take, but as for me, give me liberty, or give me death!" - Patrick Henry
Patriotism
Love of Country
Bravery
Explain how this speaker establishes ethos in this quote:
"And you know, ladies and gentlemen, my whole life has been about trying to create a climate of opportunity for people. You know, as my father carried that mail on his back and his father was a coal miner...And you know, as I've traveled the country and I look into your eyes... You want to believe that your children are going to have ultimately a better America than what we got from our mothers and fathers. That's the great American legacy: that our kids will be better than we are." - John Kasich (Presidential Candidate)
He is presenting himself as an average American with a modest background who will fight for other "regular" Americans
Use at least 1 rhetorical appeal to try and persuade the teacher to provide extra credit on the test.
Answers will vary
True or False: Logical evidence must explain the reasoning behind a statement. Simply stating a fact is not enough.
TRUE