KEY ELEMENTS
APPEALS
CLASSICAL MODEL
PATTERNS OF DEVELOPMENT
ODDS AND ENDS
100
The topic addressed in a piece of writing
What is the subject?
100
Used to demonstrate that the writer is credible and trustworthy
What is ethos?
100
This part is the "narratio" which provides factual information and background material.
What is the narration?
100
This method must have a dominant impression and may be objective or subjective.
What is description?
100
A belief or opinion taken for granted
What is an assumption?
200
The thesis, assertion or position
What is the claim?
200
Offers clear, rational ideas
What is logos?
200
This part addresses the counterargument and is a bridge between the writer's proof and conclusion.
What is the refutation?
200
This method uses facts, specific cases, or instances to turn a general idea into a concrete one.
What is exemplification?
200
A brief narrative or retelling of a story or event
What is an anecdote?
300
The goal that the speaker or writer wants to achieve
What is the purpose
300
An appeal to the emotions
What is pathos?
300
This part is called the exordium and means "beginning a web."
What is the introduction?
300
This method juxtaposes two things to highlight their similarities and differences.
What is comparison and contrast?
300
A statement about a class based on an examination of some of its members
What is a generalization?
400
The persona or author
What is the speaker?
400
Uses counterargument and concession as part of its appeal
What is logos?
400
This part is called the peroratio and brings all the writer's ideas together.
What is the conclusion?
400
This method allows the writer to slice a large and complicated subject into smaller parts.
What is analysis?
400
The act or result of drawing a conclusion
What is an inference?
500
The occasion or the time and place a piece was written or spoken
What is context?
500
Word connotation plays an important role in this appeal
What is pathos?
500
This part includes the development or the proof needed to make the writer's case.
What is the confirmation?
500
This method presents reasons and results, both immediate and remote.
What is cause and effect?
500
Kinds of writing that differ in emphasis eith on the topoic or on the writer's view of the topic
What is objective and subjective?