Rhetorical Appeals
Appeals to the audience's emotion.
What is pathos?
Write out what each letter in the acronym SPACECAT stands for.
Speaker, Purpose, Audience, Context, Exigence, Choices, Appeals, Tone
You talkin’ to me? You talkin’ to me? You talkin’ to me? Then who the hell else are you talkin’ to? You talkin’ to me? Well, I’m the only one here.” (Taxi Driver)
repetition and/or rhetorical question
Love is like the measles. The older you get it, the worse the attack. (Rainer Maria Rilke)
What is a simile?
how a piece is structured-order of ideas
organization
An appeal showing the author's credibility.
What is ethos?
The speaker/author's attitude toward the subject.
What is tone?
“Go back to Mississippi, go back to Alabama, go back to South Carolina, go back to Georgia, go back to Louisiana, go back to the slums and ghettos of our northern cities, knowing that somehow this situation can and will be changed.” (Martin Luther King Jr.)
What is anaphora?
Our beloved Joseph has left us for his heavenly abode today morning.
What is a euphemism?
sentence structure - including arrangements of words & phrases & length
syntax
An appeal to reason and logic.
What is logos?
The rhetorical decisions that the speaker/writer makes in the speech or text
What are Choices?
The storm trampled the town.
What is personification?
Once upon a time, Jeanie rubbed an old lamp and ‘poof’ a real genie appeared in front of her.
What is onomatpoeia?
word choice
diction
The appeal used in the ASPCA commercials showing neglected animals.
What is pathos?
The three rhetorical appeals.
What are ethos, pathos and logos?
references to history, literature, art, etc.
allusion
two things being seen or placed close together with contrasting effect.
juxtaposition
a figure of speech in which apparently contradictory terms appear in conjunction (jumbo shrimp, old news)
oxymoron
The appeal used when a celebrity endorses a product.
What is ethos?
the catalyst or cause for someone writing a text
What is exigence?
a figure of speech in which a part is made to represent the whole or vice versa
synecdoche
"Poetry is the record of the best and happiest moments of the happiest and best minds.’.
chiasmus
reversal of grammatical structure
a seemingly absurd or self-contradictory statement or proposition that may contain some truth
paradox