The Basics
What is the goal of rhetorical analysis?
The goal of a rhetorical analysis is to examine how the author writes, not what they write.
What is one way to determine the purpose of a text?
To find the purpose, you can look at the author's tone and what they are writing in response to.
What was the purpose of the "I Have a Dream" speech?
The purpose of the speech was to persuade the audience that civil rights for African Americans are important.
The three appeals in the Rhetorical Triangle.
What are Ethos, Pathos, and Logos?
The main goal the author hopes to achieve with their image, text, or speech.
What is the purpose?
Similes and metaphors are examples of these devices you should look for in a text.
What are techniques or rhetorical devices?
The "I Have a Dream" speech was delivered in support of this major movement in the 1960s.
What is the Civil Rights Movement?
This appeal relies on the author's credibility and ethics.
What is Ethos?
The process used to examine how an image, text, or speech persuades, informs, or entertains the audience.
What is rhetorical analysis?
One way to determine this is by examining the evidence and structure to see how well the text achieved its purpose.
What is the effectiveness of a text?
The rhetorical appeal used by repeating the phrase “I have a dream” to fill the audience with hope.
What is Pathos?
This appeal uses logic and reasoning to persuade the audience.
What is Logos?
This is determined by looking at the group of people the writing appeals to and what the author assumes about their knowledge and background.
What is the audience?
Vivid descriptions, repetitions, and reasoning are used to establish these persuasive elements.
What are Rhetorical Strategies and Appeals (Ethos, Pathos, Logos)?
What are three techniques MLK used, as mentioned in the presentation.
Repetitions, familiar songs and scripture, and political references
This appeal relies on the audience's emotion and empathy.
What is Pathos?
This key component of analysis is found by looking into the author, and the historical and cultural circumstances surrounding their work.
What is the context?
When determining the techniques of a text, you must examine these three elements.
What are the language, repeated ideas, and structure?
The three groups that composed the audience of the "I Have a Dream" speech.
Who were black people fighting for their rights, white allies supporting racial justice, and the global audience (via TV/radio)?
These are the two types of persuasive elements to look for in a text.
What are Rhetorical Strategies and Appeals?