what appeal is this ad an example of?
Ethical (Ethos)
Why do we use Rhetorical Appeals?
A. To Deceive the Audience
B. To Argue with the Audience
C. To Persuade the Audience
C.
Which appeal commonly tries to tug at the audience's heartstrings to persuade them?
Pathos
Is this ethos, pathos, or logos?
"The data is perfectly clear: this investment has consistently turned a profit year-after-year, even in spite of market declines in other areas."
Logical (Logos)
True or False: This is an example of Logos.
True!!!
Give me an example of Ethical (Ethos)
Which appeal is this?
An advertisement that uses this will try to get you to see the company as reliable, honest and credible.
Ethos
Ethos, Pathos, or Logos?
“If you don’t purchase this life insurance, and something happens to you, how will your family survive?”
Pathos
True or false: this is an example of Pathos.
False!!! This is Ethos.
Who invented the theory of Rhetorical Appeal?
Aristotle
Which appeal commonly uses celebrities to persuade it's audience?
Ethos
Ethos, Pathos, or Logos?
"A speaker claims that "teen pregnancy has decreased in the last five years" by citing studies that show a significant decrease in teenage pregnancy."
Logos
which appeal is this an example of?:
Logical (Logos)
The three Rhetorical Appeals are often shown in examples as what shape?
Which is the definition of Logos?
A. by appealing to the audiences emotions, the speaker or writer can make the audience feel sorrow, shame, sympathy, embarrassment, anger, excitement, and/or fear
B. by appealing to an audience’s sense of reason and logic, the speaker or writer intends to make the audience think clearly about the sensible and/or obvious answer to a problem
B!!!!!
Ethos, Pathos, or Logos?
"Mr. Smith is clearly the most qualified candidate for the open teaching position. He has a doctorate in elementary education, 25 years of teaching experience in public schools, and has been twice awarded for his innovative style and classroom management skills."
Ethos!!!
Which appeal is this an example of?:
Emotional (Pathos)
Give me an example of Logical (Logos.)
Which definition is this of?
"by appealing to the audience's emotions, the speaker or writer can make the audience feel sorrow, shame, sympathy, embarrassment, anger, excitement, and/or fear."
Emotional (Pathos)
Ethos, Pathos, or Logos?
"Better men than us have fought and died to preserve this great nation. Now it is our turn to return the favor. For God and country, gentlemen!"
Emotional (Pathos)