Rhetorical Appeals

Rhetorical Techniques 1

100

When something is repeated

What is repetition

200

When you ask a question that doesn't need to be answered?

Rhetorical Question

300

When the beginning of words start with the same sound

What is alliteration

400

Ex. Shop like a billionaire

What is simile or figurative language

500

When descriptive words are used

What is adjectives

Rhetorical Techniques 2

100

When something is exaggerated

What is hyperbole

200

When a comparison between two unlike things without using "like" or "as".

What is a metaphor?

300

When using similar grammatical structures for related ideas to create a sense of rhythm and clarity. 

What is parallelism? 

400

When special words or expressions that only professionals in that field may know are used

What is jargon

500

What are the persuasive techniques a writer or speaker uses to convince an audience 

What are Rhetorical Appeals (Ethos, Pathos, Logos)

The 3 Appeals

100

Aristotle articulated three “artistic appeals” that a rhetor could draw on to make a case—what are they?

What are logos, pathos, and ethos?

200

argument from reason; it appeals to an audience’s intellectual side. As audiences we want to know the “facts of the matter,” and this type of appeal helps present these—statistics, data, and logical statements.

What is logos?

300

This type of appeal grabs at your emotions 

What is Pathos?

400

when you, as a reader or viewer, are asked to trust a speaker’s credibility to believe the message this speaker is giving, it is an example of (pathos? Logos? Ethos?)

What is ethos?

500

ex.  You will love how your hair feels when you use our shampoo!

What is pathos

The 3 Appeals Con't

100

When Mitt Romney claims that his experience in managing big business will make him the better president, one who will be able to get America back on track, he is using what type of an appeal?

What is ethos

200

You see an ad that shows the destruction left by a major flood. There are images of debris, dirty water, destroyed homes. Then there is a close up of a child, who stares into the camera. What type of an appeal is this?

What is pathos

300

If a dentist says that he reccomends a certain toothpaste.  

What is Ethos

400

Our burgers have 25% more beef!

What is logos

500

Oscar Mayor uses no nitrites or nitrates.

What is logos

Explicit and Implicit

100

Starbucks:The best coffee for the best you.

explicit:  The best coffee for the best you

Implicit:  possible answer:  you deserve starbucks

200

Nike:  Stop dreaming and start doing

explicit:  Stop dreaming and start doing

Implicit:  possible answer:  Nike will help you achieve your dreams

300

Burger King:  Have it your way!

Explicit:  Have it your way!

Implicit: possible answer:  You can get your burger with whatever you want on it

400

Wheaties:  The breakfast of champions!

Explicit:  The breakfast of champions!

Implicit:  Possible answer:  if you eat Wheaties it will make you a better athlete

500

McDonald's:  I'm lovin' it!

Explicit:  I'm lovin' it

Implicit:  you will love anything on our menu