Guess the Ad
Who & Why
Definitions
Which is Which?
Rhetorical Concepts
100
What appeal is this ad an example of?
Ethos (Ethics)
100
Why do we use Rhetorical Appeals?
A. To Deceive the Audience
B. To Argue with the Audience
C. To Persuade the Audience
C. To Persuade the Audience
100
Which appeal commonly tries to tug at the audience's heartstrings to persuade them?
Pathos
100
Is this ethos, pathos, or logos?
"The data is perfectly clear: this investment has consistently turned a profit year-after-year, even in spite of market declines in other areas."
Logos (Logical)
100
The position or attitude taken by the communicator.
Stance
200
True or False: This is an example of Logos.
True.
200
Give me an example of Ethos
200
Which appeal is this?
An advertisement that uses this will try to get you to see the company as reliable, honest and credible.
Ethos
200
Ethos, Pathos, or Logos?
“If you don’t purchase this life insurance, and something happens to you, how will your family survive?”
Pathos
200
The channel or form the communication is delivered
medium
300
True or false: this is an example of Pathos.
False!
300
Who invented the theory of Rhetorical Appeal?
A. Walt Disney
B. Aristotle
C. Ms. Hernandez
B. Aristotle
300
Which appeal commonly uses celebrities to persuade it's audience?
Ethos
300
Ethos, Pathos, or Logos?
According to the speaker, 65% of households own a dog as a pet.
Logos
300
A category of composition with recognizable patterns and conventions
genre
400
which appeal is this an example of?:
Logos (Logical)
400
Name the three rhetorical strategies.
400
Which is the definition of Logos?
A. by appealing to the audiences emotions, the speaker or writer can make the audience feel.
B. by appealing to an audience’s sense of reason and logic, the speaker or writer intends to make the audience think.
B.
400
Ethos, Pathos, or Logos?
"Mr. Smith is clearly the most qualified candidate for the open teaching position. He has a doctorate in elementary education, 25 years of teaching experience in public schools, and has been twice awarded for his innovative style and classroom management skills."
Ethos
400
The goal or objective of the communication
purpose
500
Which appeal is this an example of?:
Pathos (Emotional)
500
Give me an example of Logical (Logos.)
500
Which definition is this of?
"by appealing to the audience's emotions, the speaker or writer can make the audience feel sorrow, shame, sympathy, embarrassment, anger, excitement, and/or fear."
Pathos (Emotion)
500
Ethos, Pathos, or Logos?
At the start of her presentation, she made the audience laugh by sharing a personal anecdote.
Pathos (Emotion)
500
The circumstance or situation that calls for the specific communication
exigence