Identify the Appeals Part 1
As a board-certified dermatologist with 15 years of experience, I recommend using sunscreen daily.
What is Ethos?
A charity advertisement shows slow-motion footage of shelter animals with sad music playing in the background.
What is Pathos?
A commercial features a famous athlete wearing a specific brand of basketball shoes to persuade you to buy them.
What is Ethos? (or Endorsement / Credibility)
An opposing viewpoint or argument that a writer addresses and refutes to strengthen their own position.
What is a counterargument (or rebuttal)?
True or False: Kairos refers to the emotional connection a speaker builds with the audience.
What is False? (Kairos refers to the timeliness or opportune moment for an argument; Pathos is the emotional connection.)
Identify the primary appeal: "Don't let your children drink polluted water when simple filtration systems cost just pennies a day."
What is Pathos?
If we don't act now, thousands of families will lose their homes and everything they love. Which emotion is this prompt primarily tapping into?
What is fear (or empathy/urgency)?
Studies show that 85% of students who use a planner score higher on exams.
What is Logos?
The art of effective or persuasive speaking and writing.
What is Rhetoric?
True or False: Using statistical data and hard facts is a way to build Logos.
What is True?
Which two appeals are combined here? "Dr. Smith’s 20-year study proves that eating vegetables daily reduces heart disease risk by 30%."
What are Ethos and Logos?
The specific group of people a speaker or writer is attempting to persuade.
What is the Target Audience?
Telling a brief, personal story (anecdote) about a struggle to make the audience feel connected to the speaker relies on this appeal.
Answer: What is Pathos?
The Greek philosopher who first defined Ethos, Pathos, and Logos in his work Rhetoric.
Who is Aristotle?
True or False: An effective persuasive argument should strictly use only one appeal at a time.
What is False? (The strongest arguments blend Ethos, Pathos, and Logos together.)
Our city's budget surplus increased by $2 million after implementing the new recycling program; therefore, expanding the program next year makes financial sense.
What is Logos?
Telling a brief, personal story (anecdote) about a struggle to make the audience feel connected to the speaker relies on this appeal.
What is Pathos?
Which two appeals are combined here? "Imagine the heartbreak of losing your lifetime savings to fraud; protect your family today with the industry's highest-rated security system
What are Pathos and Ethos?
Why can relying too heavily on Pathos weaken an overall argument in a formal debate?
What is it is a lack solid evidence/logic?
True or False: A speaker can build Ethos without holding a college degree or formal title.
What is True? (Ethos can also be built through shared values, personal experience, honesty, and moral character.)
An author writing an article about climate change admits a minor counterargument to show fairness and honesty. This strategy boosts which rhetorical appeal?
What is Ethos?
When a speaker cites peer-reviewed journals and mentions their academic degrees at the beginning of a speech, they are building this quality.
What is credibility (or authority/trustworthiness)?
The rhetorical concept refers to the opportune or critical moment to deliver a message (timeliness).
What is Kairos?
Name two primary forms of evidence commonly used to construct Logos in persuasive writing.
What are statistics, facts, expert data, charts, historical precedents, or logical syllogisms?
True or False: Ethos only refers to the speaker’s job title or official credentials.
What is False? (Ethos also includes moral character, reputation, shared values, and presentation style.