Commercials
"Our toothpaste is recommended by 9 out of 10 dentists."
What is logos?
Give an example of ethos in a commercial
Logos and pathos
More than 3,000 former players have sued the N.F.L., charging that the league failed to inform them of the dangers they faced, to protect them against concussions and to provide health care.
Logos
Post Malone Doritos commercial
What is ethos?
Give an example of pathos in a commercial
"As an athlete who has attended multiple fitness and nutrition seminars, I know how important good nutrition is. You need to eat vegetables and lean meats, not just Chinese food and Takis, if you want to build muscle and be your strongest." - Ms. Kucic
Ethos
It reported that veterans of N.F.L. combat are more likely than the rest of us to die from brain diseases including Alzheimer’s, Parkinson’s and amyotrophic lateral sclerosis, known as Lou Gehrig’s disease
Pathos
"Reeboks are outdated and for old folks. If you wanna be cool, you gotta have Nikes."
What is pathos?
Give an example of logos in a commercial
Imagine a tiny puppy, shivering and whimpering in your arms. His eyes are cloudy and he has sores all over his poor little body. This puppy has been abused -- and animal abuse is not just wrong, it's illegal.
Pathos
One in five teenagers in America can’t hear rustles or whispers, according to a study published in August in The Journal of the American Medical Association
Logos and ethos
"As a mom, I know the importance of a healthy snack. That's why I only choose California Blue Almonds."
What is ethos?
What is an example of ethos and logos together in a commercial or advertisement?
Cigarette smoke contains over 4,000 chemicals, including 43 known cancer-causing (carcinogenic) compounds and 400 other toxins. These cigarette ingredients include nicotine, tar, and carbon monoxide, as well as formaldehyde, ammonia, hydrogen cyanide, arsenic, and DDT. Nicotine is highly addictive.
Logos
Extensive research into the neurochemistry of sleep cycles has found that patterns vary at different ages
Ethos
"I don't always drink beer, but when I do, it's Dos Equis." - The Most Interesting Man in the World
What is ethos?
Can you think of an example where all three appeals could be present?
You can save 50 - 200 gallons of water a month by turning off the faucet while you brush your teeth, and 100-400 gallons of water if you ALSO turn off the water while you are soaping your hands when you wash them.
Logos
Rap lyrics and videos are turning up as evidence in courtrooms across the country with alarming regularity. Last year, the American Civil Liberties Union of New Jersey found that in 18 cases in which various courts considered the admissibility of rap as evidence, the lyrics were allowed nearly 80 percent of the time.
Logos and ethos