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Rad-vertisements
Rhetorical Appeals
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100
What is ethos?
100
Two out of every five dogs in shelters will never find a home. Adopt today.
logos
200
What is pathos?
200
My daughter moved out on her own. I'm not there to protect her. I worried at first, but now she has a Safe House home security system and I know she is safe.
pathos
200
300
What is pathos?
300
"Since stabilizing in mid-2009, real household spending in the United States has grown in the range of 1 to 2 percent at annual rates, a relatively modest pace. Households' caution is understandable. Importantly, the painfully slow recovery in the labor market has restrained growth in labor income, raised uncertainty about job security and prospects, and dampened confidence." --Ben Bernanke, Economic Outlook Policy, 2010
logos
400
What is ethos?
400
"But, tonight, we turn the page. Tonight, after a breakthrough year for America, our economy is growing and creating jobs at the fastest pace since 1999. Our unemployment rate is now lower than it was before the financial crisis. And we are as free from the grip of foreign debt as we've been in almost 20 years."--Barack Obama's 2015 State of the Union Address
logos
500
500
What is logos?
500
"The situation profoundly changed though, on August 21st, when Assad's government gassed to death over 1,000 people, including hundreds of children. The images from the massacre are sickening, men, women, children lying in rows, killed by poison gas, gasping for breath."--Barack Obama Address to the nation of Syria
pathos