The Rhetorical Situation
a facet of the rhetor that they highlight in order to more effectively appeal to their intended audience
What is persona?
an ethos-based appeal where the rhetor demonstrates their expertise on the subject
What is credibility?
a pathos-based appeal where the rhetor shares a story about their own life to evoke an emotion from the audience
an argument structure that seeks to find a common-ground solution between deeply opposing sides on an issue using neutral, measured language when presenting each side's claims
What is Rogerian argument?
all of the conjunctions are removed
What is asyndeton?
associated with the rhetor’s persona, this is how close vs. distant the rhetor draws to the audience
What is positioning?
a pathos-based appeal where the rhetor wields words, typically strong in degree, specifically to trigger an emotional response from the audience
What is emotionally-loaded language?
the rhetor utilizes an accepted authority on a subject to support their claims
What is expert opinion?
What is a proposal argument?
conjunctions are used repeatedly in quick succession, often with no commas, even when the conjunctions could be removed
the rhetor’s personal experience or connection with their subject which motivates their decision to write
What is exigence?
a pathos-based appeal where the rhetor uses vivid description in order to help the audience more clearly envision the subject and therefore be invested in the rhetor's purpose
What is imagery?
these are deeply held and not easily changed, so can be extremely strong evidence if a rhetor correctly identifies them in the primary audience
What are values and beliefs?
What is an argument of evaluation?
repeating a sequence of words at the end of neighboring clauses, thereby lending them emphasis
What is epistrophe?
social categories that groups belong to that shape their values, concerns, and attitudes
What are demographics?
a broad category of persuasion that relies upon generating an emotional response out of the audience in order to convince them
What is pathos?
What are examples?
this kind of argument establishes a common understanding of a concept and often explores the implications of what is included or excluded as a result
What is an argument of definition?
repeating a sequence of words at the beginning of neighboring clauses, thereby lending them emphasis
What is anaphora?
what information and examples the rhetor chooses to include and exclude about their topic
What is scope?
a logos-based appeal where the rhetor utilizes things like statistics to convince the audience of the truth of their claim
What is hard evidence?
this abstract type of evidence draws an extended comparison between like situations
What is an analogy?
this kind of argument seeks to establish that something is or has happened by relying on hard evidence, often to correct a misunderstanding
What is an argument of fact?
used to create a more intimate, less formal audience relationship, add details, a definition, or examples
What is an interrupted sentence?