Ethos
Professional Tone
Using formal language and a calm, confident demeanor.
Rhetorical Questions
Asking questions that provoke thought or stir emotions.
Examples
Providing specific instances to illustrate a point.
Highlighting risks or dangers to evoke concern.
Appeal to Fear
Citing Experts
Referencing respected authorities or sources to support claims.
Emotional Storytelling
Telling a heartfelt or dramatic story to engage the audience emotionally.
Deductive Reasoning
Starting with a general principle and applying it to a specific case.
Sharing a personal story to establish trust or relatability.
Personal Anecdote
Acknowledging Opposition
Addressing counterarguments respectfully to appear fair-minded
Vivid Imagery
Analogies
Comparing two similar concepts to explain an idea.
Statistics
Shared Values
Connecting with the audience through common beliefs or ideals.
Appeal to Values
Highlighting shared beliefs or morals.
Facts and Data
Providing objective information to support a claim.
Using specific examples to build a general conclusion.
Inductive Reasoning
Credentials Mention
Highlighting relevant qualifications or experience.
Appeal to Hope
Offering an optimistic vision to inspire.
Highlighting similarities or differences to clarify a point.
Comparisons