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100

A brief story or tale

Anecdote

100

Focus statement of an essay; premise statement upon which the point of view or discussion in the essay is based.

Thesis (Claim)

100

attempts to persuade the listener through use of deductive reasoning, logic, or intelligence

Logical appeal (logos)

100

The person(s) reached by a piece of writing.

Audience

100

a piece of content intended to induce a viewer, reader, or listener to peform a specific act, typically taking the form of an instruction or directive (e.g. buy now or click here ).

Call to action

200

a brief reference to a historical or literary figure, event, or object that the audience should be familiar with

Allusion

200

Information or rumor deliberately spread to help or harm a person, group, or institution

Propaganda

200

Sensory details in a work; the use of figurative language to evoke a feeling, call to mind an idea, or describe an object. Involves any or all of the five senses.

Imagery

200

What is implied by a word or the feelings associated with a word. Can be negative, positive, etc.

Connotation

200

pointing out where another's ideas need modification

correction of erroneous views

300

Comparison of two things that are alike in some respects. Metaphors and similes are both examples of this device. "Like sand through the hour glass, so are the days of our lives."

Analogy

300

Recurrent syntactical similarity where several parts of a sentence or several sentences are expressed alike to show that the ideas in the parts or sentences equal in importance. It also adds balance, rhythm, and clarity to the sentence. (a repetition in word patterns or structure)

Parallelism

300

The acknowledged or unacknowledged source of words of the story; the speaker, a

"person" telling the story or poem. (persona)

Voice

300

prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.

Bias

300

using excessive praise; can feel insincere

flattery

400

A concise statement designed to make a point or illustrate a commonly held belief.

Aphorism

400

recognizing someone for their special knowledge

Appeals to authority

400

The attitude a writer or speaker takes towards their subject and theme.

Tone

400

resistance or dissent, expressed in action or argument. Rivals, opponents, the other side or team.

Opposition

400

attempts to convince the audience that God is on the side of the speaker

Holy War

500

A metaphor developed at great length, occurring frequently in or throughout a work.

Extended Metaphor

500

substituting the name of one object for another object closely associated with it

Metonymy

500

The dictionary definition of a word; the direct and specific meaning

Denotation

500

an argument or set of reasons put forward to oppose an idea or theory developed in another argument.

Counterargument

500

logical argument that attempts to convince the audience they have no other choice but to accept their views

last resort