Definitions
This appeals to emotions
What is Pathos?
This is when someone shows a before and after to make a claim
What is Cause and Effect?
"SDSU is the best campus ever. Tuition is the lowest in the state, parking is free, and 100% of teachers are well-qualified."
What is Logos?
Showing a before and after photo of a person to advertise for a diet pill is an example of this.
What is Cause and Effect?
This appeals to logic and facts
What is Logos?
This is when someone who is an expert or has authority on a subject makes a claim
What is Expert Opinion?
"You cannot deny that smoking is harmful to your health. There is clear evidence."
What is Logos OR Hard Evidence?
This appeals to authority OR ethics
What is Ethos?
This is when one thing is claimed to be better than another thing
What is Compare and Contrast?
Asking "do you want to save money?" is an example of this.
What is Rhetorical Question?
This repeats words or phrases for emphasis
What is Repetition/Parallelism?
When facts or evidence that cannot be argued are used to make a point
What is Hard Evidence?
"Students should not have to take semester tests. Research has shown time and again that standardized tests don't accurately measure intelligence."
What is Logos?
"As a doctor with years of experience, I can recommend this treatment."
What is Ethos OR Expert Opinion?
This is a question that doesn't require an answer because the answer should be obvious
What is Rhetorical Question?
The term used to describe all the different types of persuasion
What is RHETORIC?
"Don't run in the halls! You don't want to be embarrassed in front of everyone after falling down."
What is Pathos?
Showing a picture of a delicious cheeseburger next to another restaurant's gross cheeseburger is an example of this.
What is Compare and Contrast?