the character that the speaker portrays
What is persona?
The central claim & overall purpose of a work
What is thesis?
a phrase or statement that while seeming contradictory or absurd may actually be well founded or true. Used to attract attention or to secure emphasis
What is paradox?
writing that urges readers to action or promote a change
What is call to action?
appealing to the audience's shared values
What is ethos?
a short account of an interesting or humorous incident, intended to illustrate or support a point
What is an anecdote?
recurrent images, words, objects, phrases or actions that tend to unify the work
What is motif?
a predisposition or subjective opinion
What is bias?
when a writer bases a claim upon an isolated example or asserts that a claim is certain rather than probable
What is a generalization?
A contrast in language to bring a contrast in ideas
What is antithesis?
the discrepancy between appearance & reality; verbal, situational, dramatic
What is irony?
evoking & manipulating emotions
What is pathos?
a timeworn expression that through overuse has lost its power to evoke concrete images
What is cliche?
Appealing to logical reasoning & sound evidence
What is logos?
A concise or tersely phrased statement in principle, truth, or opinion. Often found in fields like law, politics, and art
What is aphorism?
the voice & attitude the writer has chosen to project
What is tone?
the overall atmosphere of a work & is how the that atmosphere makes the reader/audience feel
What is mood?
a brief reference to a person, event or place-real or fictitious or to even a work of art
What is allusion?
a comparison to a directly parallel case; the process of drawing a comparison between two things based on a partial similarity of like features
What is an analogy?
An expression that means something other than the literal meanings of its individual words
What is an idiom?
placing two ideas side by side or close together
What is juxtaposition?
a self contradictory combination of words
What is oxymoron?
Substitutions of an inoffensive, indirect or agreeable expression for a word or phrase perceived as socially unacceptable or harsh
What is a euphemism?
the rhetorical technique of anticipating counterargument & offering a refutation
What is anticipating a response?
In arguing a point, a should always lend his opponent some credit for his/her ideas. In this way, the speaker persuades the audience that he is fair and has done the research, thereby strengthening his argument
What is lending credence?