simile
A simile is a comparison that uses a connecting word such as “like” or “as”.
word choice
diction
A fact or opinion asserted as fact in support of the purpose
claim
metaphor
a comparison that does not use "like" or "as"
imagery
Imagery is an appeal to the senses: sight, sound, taste, touch, and/or smell.
details and statistics that are objectively true, including laws, historical information, statistics, witness accounts, etc.
facts
To yield or give a point to your opposition.
concession
exaggeration for effect.
hyperbole
anecdote
An anecdote is a brief tale or mini-story. Anecdotes engage the reader and support the speaker’s ideas or claims.
a reference to another text or cultural/historical fact
allusion
the art of persuasive speaking and writing, especially the use of figures of speech and other devices.
rhetoric
appealing to the audience's sense of trust and the speaker's credibility
ethos
rhetorical question
A rhetorical question is a question posed for effect and without expectation of an actual answer from the audience.
the difference in perception (belief) and reality (truth).
irony
To show the error or flaw in a claim.
rebuttal
appealing to the audience's emotions
pathos
anaphora
Anaphora is the repetition of key words or phrases. Anaphora creates a sense of connection between ideas, and it engages the reader by creating a rhythm.
the repetition of a chosen grammatical form within a sentence.
parallelism
persuade, inform, or entertain (think PIE)
purpose
appeals to the audience's intellect and reason
logos