The power of stirring the emotions of one's audience
What is pathos
100
Asserts an idea, position, or solution that the rhetor wants the audience to accept
What is a claim
100
A collection of values, beliefs, and ideas which determines a group’s interpretation of some aspect(s) of the world; also reflects a group’s political, economic, social, or cultural interests.
What is an ideology
100
The main group of people to whom a piece of rhetoric is addressed
What is a primary audience
100
A visual likeness or representation of some subject or concept
What is an image
200
Defined rhetoric as “the faculty of observing in any given case the available means of persuasion.”
Who is Aristotle
200
Provides proof or grounds for a claim
What is evidence
200
A term or phrase that reflects an ideology; often repeated in a text to justify the author's position and persuade the audience to identify with it.
What is an ideograph
200
An audience member who has an existing interest, or stake, in a controversial issue
What is a stakeholder
200
The use of images or other visual elements to communicate, influence, or persuade
What is visual rhetoric
300
The power of evincing a personal character that will make a rhetorical text credible
What is ethos
300
A form of logical appeal that involves stipulating the meaning of a term or expression
What is definition
300
The privileging of one group’s ideology over that of another
What is hegemony
300
The ability to identify and anticipate challenges, criticisms, alternative positions, and objections from audience members.
What is dialectical awareness
300
The use of space or spatial elements to communicate, influence, or persuade; also the structuring or allocating space to exert power or control
What is spatial rhetoric
400
One of the five canons that involves determining the available means of persuasion
What is invention
400
From the Latin “lead down from,” moving from one statement to another and yet another to reach a conclusion
What is deduction
400
An ideology that considers individual liberty and equality to be the most important political goals
What is liberalism
400
A basis of mutual interest or shared ground with the audience; also a form of ethos
What is common ground
400
The single most common mistake in creating a visual text
What is visual clutter
500
Joining two premises, or stated assumptions, to produce a conclusion
What is a syllogism
500
A syllogism in which one of the premises (or steps) is missing because it is assumed
What is an enthymeme
500
An ideology that supports cutting tax rates to stimulate economic growth and sees individuals as responsible for supporting their own economic interests
What is neo-conservatism
500
Someone with whom you disagree but with whom you still engage in a back-and-forth exchange