Coca Cola - "Choose Happiness."
Pathos
Simile
A comparison between two unlike things using the words "like" or "as"
“It was the best of times, it was the worst of times” (Charles Dickens).
Juxtaposition or Repetition
Write a rhetorical question you could ask your sister when she's bugging you.
Lysol kills 99.99% of bacteria
Logos
Rhetoric
The art of persuasion
East of Eden (title of a book by John Steinbeck)
Allusion
Use personification to describe an object in the room.
Make an object do something only people can do.
AllState – “You’re In Good Hands.”
Ethos
Symbolism
A concrete object that represents an abstract idea
"Life for me ain't been no crystal stair. It's had tacks in it, and splinters, and boards torn up, and places with no carpet on the floor..." (Langston Hughes).
Extended metaphor/imagery
Use logos, ethos, and pathos to sell Ms. Braley a rubber duck.
One point per appeal
Logos -- facts, stats, reason
Ethos -- trust, credibility
Pathos -- emotion
All men are mortal. Socrates is a man. Therefore, Socrates is mortal.
Logos
The idea or feeling a word evokes beyond its dictionary definition
Repetition
Use imagery to describe the cafeteria at lunch time.
1 point for each of the five senses
Sight, sound, smell, taste, touch
"Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation..." (Dr. Martin Luther King, Jr.)
Ethos
Denotation
The dictionary definition or literal meaning
“People are like stained-glass windows. They sparkle and shine when the sun is out, but when the darkness sets in, their true beauty is revealed only if there is a light from within" (Elisabeth Kubler-Ross).
Simile
Choose two words with a similar denotation but different connotations. Then explain the connotation of each word.
NOTE: You cannot just say "negative," "positive," or "neutral" for the words' connotations
Explain what ideas/feelings/cultural implications are associated with each word